RB and NDTV have partnered to launch “Dettol – Banega Swachh India” – a 5 year ambitious program to address the rising need of hygiene and sanitation in India.
The campaign will aim at creating awareness about the importance of hygiene and sanitation, and also work with NGO partners to support infrastructure for construction and maintenance of toilets. RB India has committed to spend a sum of Rs 100 crores towards this program over a period of the next 5 years.
As a part of this initiative, NDTV & Dettol are organising a 12 hour LIVE televised CLEANATHON on 14th December, 2014, which will bring together the entire nation towards better sanitation & hygiene. Mr Amitabh Bachchan is our campaign ambassador and will be the host of this event.