The Swachh Bharat Abhiyaan & Banega Swachh India in 2014 both worked towards actual building of toilets & creating awareness. We believe that though the actual building of toilets is essential, there needs to be a greater focus on ensuring that the toilets are being used.
The campaign in its 2nd year will focus on devising & implementing ‘behavior change communication models’. For this we have created a 45-lesson hygiene curriculum & teacher-training module that will be distributed in 10,000 schools across the country. Secondly, we are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made & the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.
Therefore the aim is 3-fold:
i. Focus on behavior change by taking a Hygiene Curriculum to schools
ii. Acquiring ‘TIME’ & ‘COMMITMENT” pledges from people
iii. Measure impact through a first of its kind Hygiene Index