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Campaign Highlights

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Campaign Highlights Season 1 Highlights Season 2 Highlights Season 3 Highlights Season 4 Highlights

About Banega Swachh India Campaign Season 4: #Mere10Guz And The 3 Steps To Follow

India’s urban population of 429 million citizens produce a whopping 62 million tonnes of garbage every single day. Out of this, 5.6 million tonnes is the plastic waste. Only about 22-28% of the waste is treated, and more than 70% of collected urban waste is dumped straight into the landfills. Need of the hour is for people to segregate waste and adopt steps like composting and recycling. Season 4 of NDTV-Dettol Banega Swachh India Campaign aims to take up these key issues as part of its #Mere10Guz initiative and promote 3 steps to swachhta - Keep your surroundings clean, segregate waste and do composting.
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Swachh Hygiene Index
Campaign Highlights Season 4 Highlights

Watch: #Mere10Guz, Launch Of NDTV-Dettol Banega Swachh India Season 4

Banega Swachh India enters its fourth season. This season the aim is to encourage people to follow 3 steps as part of the #Mere10Guz initiative and through that set an example to inspire others to join the movement - #Mere10Guz – Teen Kadam
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swachh india
Campaign Highlights

Highlights of the 12-Hour Banega Swachh India Cleanathon

The #Cleanathon witnessed people and organisations pledge their time to the cause of #SwachhIndia. Celebs like Amitabh Bachchan, Jaya Bachchan, Parineeti Chopra, Dia Mirza, Sanjeev Kapoor, and Prasoon Joshi also came together to voice their opinions on the importance of cleanliness. From Amitabh Bachchan's 'ultimate' selfie to Ustad Amjad Ali Khan's enthralling performance to get people to embrace hygienic habits, here are some of the highlights of the 12-Hour Banega Swachh India Cleanathon, which aims to get people to pledge their time to join the clean-up drives across India, through the year.
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swachh india maha cleanathon
Campaign Highlights Clean-up Drives Season 3 Highlights

Maha Cleanthanon In Mumbai Led By Devendra Fadnavis, Big B: Highlights

NDTV-Dettol Banega Swachh India campaign is hosting the Maha Cleanathon in Mumbai in partnership with the Maharashtra Government. It involves a clean-up drive at JJ Hospital, initiated by Maharashtra Chief Minister Devendra Fadnavis and Brand Ambassador Amitabh Bachchan, with thousands of volunteers joining them.
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swachh india - season 2
Campaign Highlights Season 2 Highlights

Highlights of the Banega Swachh India 12-Hour Cleanathon

The Swachh Bharat Abhiyaan & Banega Swachh India in 2014 both worked towards actual building of toilets & creating awareness.
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campaign highlights 2
Campaign Highlights Season 2 Highlights

Overview: Banega Swachh India Season 2

The Swachh Bharat Abhiyaan & Banega Swachh India in 2014 both worked towards actual building of toilets & creating awareness. We believe that though the actual building of toilets is essential, there needs to be a greater focus on ensuring that the toilets are being used.
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campaign anthem 3
Campaign Highlights Season 1 Highlights

Fund-Raising Cleanathon

RB and NDTV have partnered to launch “Dettol – Banega Swachh India” – a 5 year ambitious program to address the rising need of hygiene and sanitation in India.
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campaign highlights 3
Campaign Highlights Season 1 Highlights

About the Campaign

RB (formerly known as Reckitt Benckiser) has partnered with NDTV and Facebook to launch “Dettol - Banega Swachh India” – a 5 year ambitious program to address the rising need of hygiene and sanitation in India.
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swachh india
Campaign Highlights Season 1 Highlights

Highlights Of Banega Swachh India 12-Hour Telethon

The Swachh Bharat Abhiyaan & Banega Swachh India in 2014 both worked towards actual building of toilets & creating awareness.
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