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Campaign Highlights

Highlights of the 12-Hour Banega Swachh India Cleanathon

The #Cleanathon witnessed people and organisations pledge their time to the cause of #SwachhIndia. Celebs like Amitabh Bachchan, Jaya Bachchan, Parineeti Chopra, Dia Mirza, Sanjeev Kapoor, and Prasoon Joshi also came together to voice their opinions on the importance of cleanliness. From Amitabh Bachchan’s ‘ultimate’ selfie to Ustad Amjad Ali Khan’s enthralling performance to get people to embrace hygienic habits, here are some of the highlights of the 12-Hour Banega Swachh India Cleanathon, which aims to get people to pledge their time to join the clean-up drives across India, through the year.

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