RB (formerly known as Reckitt Benckiser) has partnered with NDTV and Facebook to launch “Dettol - Banega Swachh India” – a 5 year ambitious program to address the rising need of hygiene and sanitation in India.

About the Campaign

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Campaign Highlights

RB (formerly known as Reckitt Benckiser) has partnered with NDTV and Facebook to launch “Dettol – Banega Swachh India” – a 5 year ambitious program to address the rising need of hygiene and sanitation in India. The campaign will aim at creating awareness about the importance of hygiene and sanitation, and also work with NGO partners to support infrastructure for construction and maintenance of toilets. RB India has committed to spend a sum of Rs.100 crores towards this program over a period of the next 5 years.

Read about the Launch Event here.