New Delhi: If you’re active on social media, you probably are aware of the latest internet challenge. Yes, following the famous plank challenge, ice bucket challenge involving the dumping of a bucket of ice and water over a person’s head to promote awareness of the disease amyotrophic lateral sclerosis and encourage donations to research, Kiki challenge focusing on the rapper Drake’s famous dance steps in the song ‘In my feelings’ and the 10-year challenge where people shared their photos from 2009 and 2019, comes the ‘Trash Tag’ challenge, and people love it! The challenge is basically about sharing a transformative before-and-after trash clean up pictures from dirty locations. No matter where you live on the planet, trash and litter is an alarming issue globally and the challenge proves it as people around the world are taking up the Trash tag challenge as well as motivating others to take it on.
The challenge, which became viral this month (March), has the bored ‘millenials’ encouraged to carry out clean-up activities and post pictures on social media. The #TrashTag challenge helps promote cleanliness and sends a positive message to the people that they can be a part of the change.
— Shannon Hillis (@hillisthekillis) March 10, 2019
— TO112 (@to112life) March 10, 2019
— Kelllvvviiinnn (@kelllvvviiinnn) March 10, 2019
— Kelllvvviiinnn (@kelllvvviiinnn) March 9, 2019
— Robbie McNeil (@RMcNeil2105) March 10, 2019
In India, however, the challenge is gradually picking up the pace with people claiming India needs this challenge more than anywhere else in the world, considering the behavioural pattern of Indians when it comes to littering.
#trashtag challenge has come at the most apt time for India.
— Pranjal Dube (@pranjaldube) March 11, 2019
A group of 5 students from Tetso College in Dimapur, Nagaland took up the challenge and posted their before and after results on Twitter and Instagram. The students, Ghuka K Aye, Kughaka Sumi, Helibo H Sumi, Vivikali Zhimomi and Atheli Zhimomi cleaned the market area of the district called Chumukedima.
— Shon Kapai (@KapaiShon) March 11, 2019
Ghuka, one of the initiators, tells NDTV that they were simply sitting in their college canteen and talking about some viral internet challenges when the trash tag came up. Their main intention was to appreciate the person who came up with the trash tag challenge.
“We discussed among ourselves to take up the initiative and encourage other students and youths of Nagaland to help each other in keeping our surroundings clean.”
Ghuka further said that they initially wanted to go around entire Dimapur and clear garbage that are is in, the middle of the town. But because they were in their uniforms and the condition of the roads in Dimapur is not very favourable, they changed their destination to Chumukedima.
“We also wanted to make the youth realise that it is only us who can make a difference and it is our duty to keep our city and country clean, just as we do with our homes,” he added.
More Indians are following up with the trend by accepting the challenge, even urging Prime Minister Narendra Modi to promote the challenge to make his flagship initiative Swachh Bharat Abhiyan, a success.
Dear @PMOIndia @narendramodi please send #trashtag challenge to all our sports persons, celebrities, ministers & etc. And help @SwachhBharatGov #swachhbharatabhiyan again and help in cleaning India in a different way. pic.twitter.com/lLUnPgGwac
— 9th Milestone (@a13miles) March 10, 2019
— Viko (@crypto_garf) March 12, 2019
— Adhiti (@frizhbee) March 10, 2019
With people from all across the world coming together to fight garbage crisis, let’s hope Indian celebrities and influencers take up the challenge to create a bigger difference in ensuring a cleaner and greener India!
NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollution, waste management, plastic ban, manual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollution, clean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.