Amar Chitra Katha Will Be An Agent Of Change For Swachh Bharat Campaign

The publishers of the Amar Chitra Katha comics will release a special edition on the Swachh Bharat Mission to help spread the message of cleanliness among the youth and students.

According to an official statement, the 32-page comic book will include stories about the Mission, individuals and organisations that could inspire children about the concept of cleanliness.

Besides “tips and tricks” to keep the surroundings clean, it will also have a section on how to organise community cleanliness drives.

Youths and students are one of the biggest change agents for any social transformation and the comic book would aim at engaging with them in an innovative manner and spread the message of cleanliness. – M Venkaiah Naidu, Urban Development Minister

The Ministry has signed a Memorandum of Understanding(MoU) with Amar Chitra Katha to publish and distribute the special edition.

Mr Naidu said that he expects the comic book to inspire children to take steps and create a long-lasting impact on the cleanliness of their homes, schools, neighbourhoods and eventually their cities.

This initiative will push the Swachh Bharat Mission a step further towards making it a ‘janandolan,’ he added.

Amar Chitra Katha will be developing and creating the special edition comic books in English and then translating it into Hindi.

The Ministry plans to distribute the comic books through national school boards like CBSE, Kendriya Vidyalaya and Navodaya Vidyalaya to ensure it reaches a large number of children.