Amitabh Bachchan Endorses The ‘Clean, Segregate, Compost’ Mantra

The Swachh Bharat Abhiyaan has been one of the most successful campaigns in India and has now got the pledge and support of millions, but a lot more needs to be done. India is one of the biggest waste generators in the world, and it is critical to start segregating our waste to manage it more efficiently. At the launch of season 4 of the NDTV-Dettol Banega Swachh India campaign, Amitabh Bachchan urged people to start collecting their waste, segregating and then composting it for further use