NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollution, waste management, plastic ban, manual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollution, clean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.
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Swachh Sundar Shauchalaya Contest: 10 Lakh Toilets In India Decorated To Spread The Message Of Swachh Bharat Mission
More than 10 lakh toilets have been decorated in India with Swachh Bharat Mission messages as a part of Ministry of Drinking Water and Sanitation (MoDW&S) ‘Swachh Sundar Shauchalaya Contest’ (Clean Beautiful Toilet Contest)
New Delhi: 36-year-old Sunita Kumari from Auraiya district of Uttar Pradesh stands with her 14-year-old daughter, next to her fully decorated toilet, sporting a Swachh message – ‘We will marry our daughter, where there is a toilet’. Not just Sunita, today more than 10 lakh toilets in rural parts of India have been decorated with messages of Swachhata or cleanliness. Thanks to the unique competition ‘Swachh Sundar Shauchalaya Contest’ (Clean Beautiful Toilet Contest) that has been started by the Ministry of Drinking Water and Sanitation (MoDW&S) with a motto to promote toilet usage, and mobilise rural households to beautify their toilets.
Also Read: How To Participate In Swachh Sundar Shauchalaya
The one month contest that began from January 1 encourages each and every district, village or rural block of India to decorate their toilet by painting murals, imbibing local art, incorporating Swachh Bharat Mission messages and logo in order to create awareness about the Clean India campaign and motivate those people who are still unaware about the mission. People have been asked to share the pictures of their beautified toilets on social media – twitter and facebook, with the hashtag #MyIzzatGhar or upload on the government portal.
The ministry has set an evaluation committee which will judge and come up with the list of awardees – individual households will get awards for innovative paintings, while, districts will be rewarded for getting the maximum number of toilets painted.
Also Read: Gabbar Is Back! This Time He’s Telling Basanti Not To Defecate In The Open
According to the ministry, this contest has achieved new heights, as already 475 districts in 28 states have decorated more than 6 lakh toilets in rural India.
Supporting the change towards a cleaner and healthier tomorrow, people in rural #India together achieved yet another milestone. More than 10 lakh toilets were painted by communities across 475 districts in 28 states under the #Swachh Sundar Shauchalaya contest. #MyIzzatGhar pic.twitter.com/CvU1CvAo1c
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 17, 2019
Here are some of the best pictures of the toilets that are successfully spreading the message of Swachh Bharat Mission:
This beautiful decoration of individual household toilets is from Karimnagar district in Telangana. The toilet art is spreading the message of why families should opt for a toilet and say no to open defecation and how they should together follow basic sanitation rules so that the toilet is always clean
Beautiful decorations of household #toilets were seen at various places in Karimnagar district, #Telangana under the ongoing #Swachh Sundar Shauchalaya contest. Here is a glimpse of the same. #MyIzzatGhar pic.twitter.com/nkWvAYlpGh
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 15, 2019
This individual toilet from Auraiya district of Uttar Pradesh showcase how children are leading the cause of Swachh Bharat Mission and stopping elders from practicing open defecation
A great display of determination was seen among people in Auraiya district, #UP towards decorating their household #toilets and showing their support towards the ongoing #Swachh Sundar Shauchalaya contest. Here is a glimpse of the same. #MyIzzatGhar pic.twitter.com/ahGWkLM8rz
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 14, 2019
In Varkund panchayat of Daman district, people have decorated toilets with floral patterns and Swachh Bharat Mission logo along with slogans that guide people to fulfill the dream of Mahatma Gandhi and make India clean and swachh by using toilets and saying no to open defecation
In Varkund panchayat, #Daman district, household #toilets with innovative decorations were seen under the #Swachh Sundar Shauchalaya contest. Here are a few snapshots from the activities. #MyIzzatGhar pic.twitter.com/ol9LTBFgFU
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 14, 2019
These proud women of Rajasthan are spreading the message of ‘toilet is my pride’ by standing next to the decorated toilets with a hope that other women too will take a cue from them and start using the facilities at home
Beautifully decorated household #toilets are seen everywhere in #Rajasthan. This shows the efforts and determination of the people in the state to ensure sustenance of this regular practice of safe #sanitation. Here is a glimpse of the same. #MyIzzatGhar pic.twitter.com/0vkxAZ0qFc
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 9, 2019
With messages like ‘Make India Swachh’, ‘Keep Your Toilets Clean’, people from Maharashtra showcased their creativity in their own way
Here is a glimpse of the creativity displayed by people in Parbhani & Satara districts of #Maharashtra under the #Swachh Sundar Shauchalaya contest. Their aim has been to sustain the behaviour change achieved through the #SBM for a clean and healthy future. #MyIzzatGhar pic.twitter.com/ZMNGPw8bvo
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 8, 2019
With messages like ‘Help us keep the environment clean, use a toilet’ and ‘wash your hands after using a toilet’, participants from Jammu and Kashmir are spreading the swachh agenda
As a part of the ongoing #Swachh Sundar Shauchalaya contest, people across #JammuAndKashmir showcased their creativity while spreading the message of #Swachhata. Here is a glimpse of the same. #MyIzzatGhar pic.twitter.com/eSK1YyBRkC
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 8, 2019
Also Read: Cartoons To Teach Children Why Not To Defecate In The Open
Here are some more beautifully decorate toilets
In #Patiala district, #Punjab, unique decorations were seen on household #toilets across various places. Kudos to the support shown by people towards building a clean and healthy future for the nation. #MyIzzatGhar pic.twitter.com/yDkcyNcdkw
— Swachh Bharat I #AzadiKaAmritMahotsav (@swachhbharat) January 16, 2019
Rural communities are flaunting creativity through art along with spreading awareness messages of adopting safe sanitation. Here is some glimpses of decorated #MyIzzatGhar / toilets in Dunetha Panchayat, #Daman District. @swachhbharat @paramiyer_ @Sajjan95 @prafulkpatel pic.twitter.com/NErV7Un8I4
— District Panchayat Daman (@DmnCeodp) January 15, 2019
#MyIzzatGhar Toilet Painting Work @swachhbharat at Bulandshahr, GP Baral, Block Gulaothi @paramiyer_ @anujias09 @dmbulandshahr @CMOfficeUP @sbmgup #ODFplus pic.twitter.com/2tcfKD7lqm
— Swachh Bulandshahr (@SBMgBulandshahr) January 16, 2019
Creativity unleashed!! A woman painting her imagination on the walls of her toilet for #SwachhaSunderSauchalay contest. The main focus of the campaign is to improve usage of toilets and to own it which ultimately makes village/districts open defecation free. #ODF #MyIzzatGhar pic.twitter.com/9pKhYHLIw1
— Panchayati Raj and Drinking Water Department (@PRDeptOdisha) January 17, 2019