NDTV and Dettol are organising a 12 hour Live televised, fund raising Cleanathon, which will bring together the entire nation to work towards better sanitation and hygiene. Amitabh Bachchan is the campaign ambassador and will be the host of this event. The show will include Live ground events from different parts of the country which will bring citizens together to engage in a mass Cleanathon all day from 9:00am to 9:00pm and will see participation from Chief Ministers, other government voices, corporates, opinion-makers, PM's Swachh Ambassadors, Bollywood and Sports personalities and other celebrities.
Get ready for the NDTV-Dettol Banega Swachh India campaign's 12-hour live Cleanathon tomorrow. A host of celebrities will join us to support the cause, to highlight the abysmal state of sanitation in the country and how defecating in public has an adverse effect on the health of people. The aim of the campaign is to raise funds to build toilets across the country.
Known for his unique dancing style, Bollywood star Govinda rehearses his steps as he prepares for a special performance during the Cleanathon. The theme of his performance promises to be the surprise element of the event.
The actor strikes a pose during his performance rehearsal.
Behind the scene glimpse of the Production Control Room, as NDTV crew gears up for the 12-hour Cleanathon.
Singer Alka Yagnik rehearses for her Cleanathon performance tomorrow.
Behind the Scenes: Camera checks in the control room
Indian television actress Mouni Roy practices for her Cleanathon performance tomorrow. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets.