Bringing Global Health Products For Local Communities: Kanika Kalra From Reckitt

At the Banega Swasth India Season 11 launch, Kanika Kalra, Regional Marketing Director - Health, South Asia Reckitt, explained how Reckitt adapts its global products to meet local needs. She said, "Our brands are global, we innovate them for local audiences." She also highlighted that changing habits at the community level is key to the campaign's mission, and it's important to make health products accessible to everyone.