NDTV – Dettol’s 10 Years Partnership

Since 2014, NDTV-Dettol have been at the forefront of a 'Swasth' change. For ten remarkable years, the campaign touched lives, changed habits, and inspired a healthier nation, to emerge as one of India's longest running public health campaigns. Reckitt's Ravi Bhatnagar explains how the flagship campaign of NDTV - Dettol -  #BanegaSwasthIndia has changed lives onground.