World Economic Forum 2026 | Dettol Hygiene Loyalty Card to Make a Global Debut at Davos

As global leaders prepare to gather at #Davos for the World Economic Forum 2026, Dettol is bringing an India-rooted idea to the world stage - the Dettol Hygiene Loyalty Card, the world's first child-centric social impact loyalty programme. This pioneering initiative positions hygiene as a currency of trust, rewarding everyday actions that help build safer, healthier communities. By recognising and celebrating positive hygiene behaviours, it aims to shape a generation that not only practices hygiene but understands its power to create lasting social impact.

Speaking about the programme ahead of Davos, Ravi Bhatnagar, Communications and Corporate Affairs Director, South Asia, MENARP and Africa, Reckitt, said: "We are creating a generation who will understand the need to think differently, and to act fast-for themselves, and for our communities. We're not just teaching hygiene-we're shaping a generation that understands how their actions make the world a safer place, one milestone at a time, one community at a time."

Stay tuned for on-ground coverage from #Davos2026 on NDTV network and ndtv.com/swasthindia to see how this initiative is set to inspire children and communities globally.