Folk Music For A Swasth India: Launch Of India’s First Music Album On Hygiene

Dr. Bulaki Das Kalla, Minister of Education, Art, Literature, Culture, Archeology & Museum, Rajasthan, Government of Rajasthan and Ravi Bhatnagar, Director - External Affairs and Partnerships SOA, Reckitt kickstarted the launch of India's first music album on hygiene by lighting the lamp.

With an aim to reach out to children in Rajasthan and across the country with music and connect them with hygiene and education in a fun way, Dettol Banega Swasth India has collaborated with Rais Khan Project. As part of this collaboration, Rais Khan project has composed five folk songs as part of India's first music album on hygiene.

The music album was launched in the presence of Dr. Bulaki Das Kalla, Minister of Education, Art, Literature, Culture, Archeology & Museum, Rajasthan, Government of Rajasthan. Ustad Rais Khan, Professional Percussionist and Folk Musician, Rajasthan and Ravi Bhatnagar, Director - External Affairs and Partnerships SOA, Reckitt were also present at the launch.

Dr. Bulaki Das Kalla shared how music is an essential part of the Rajasthani culture. Talking about the role of music in promoting cleanliness and hygiene, he said, "I remember every song I heard as a child. Cleanliness and sanitation begins at home and the songs on cleanliness will help inculcate the same message among children."

Ravi Bhatnagar from Reckitt believes music is one of the mediums that have the power to connect with people and deliver social messages effectively.

Ustad Rais Khan, Professional Percussionist and Fold Musician, Rajasthan and his team perform folk music for a Swasth India.

Rajesh Bhatt and Tej Pal Party puppet group shows how using soap and hand sanitiser kills bacteria and saves us from numerous diseases like COVID-19.