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Highlights Of Banega Swachh India 12-Hour Telethon

Highlights Of Banega Swachh India 12-Hour Telethon

NDTV and Dettol have launched a nationwide campaign called Banega Swachh India. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets. As a part of this initiative, is the 12-hour LIVE televised Cleanathon, which will bring together the entire nation to work towards better sanitation and hygiene.

Sep 25, 2014

22:03 (IST)

Reckitt Benckiser (RB) has made a commitment to invest a sum of Rs. 100 crores towards this initiative across the next 5 years. The program aims to spread awareness around the importance of hygiene and sanitations to millions across the country. Through the partnership, RB aims to combine the on-ground expertise and vast presence of NDTV Network, with the massive reach of Facebook through online and mobile to address one of the most critical challenges faced by our country. NGO partners such as CAF India will bring on-board their implementation expertise to execute the programs and the campaign will be supported by the Sulabh International & WaterAid as knowledge partners.