Kiran Bedi Flags Off the Swachh Express

October 10, 2014


															
																				
																					
												
																												
																															
																										
																									Kiran Bedi at Swachh Express flag off: People need to be educated that India has a sanitation crisis because of population explosion. The onus is also on people. They have to understand the strain that population is having on the resources. 
																							

																					
												
																												
																															
																										
																									Nitish Kapoor - MD, Reckitt Benckiser and Kiran Bedi flag off the Swachh Express. 
																							

																					
												
																												
																															
																										
																									As part of the Dettol-NDTV Banega Swachh India campaign, Swachh Express will travel to 8 states over 75 days spreading awareness on sanitation, reaching out to thousands of people at the grassroots and teaching them proper hygiene and sanitation practices. 
																							

																					

																						
																					
												
																												
																															
																										
																									Our Knowledge Partners – Feedback Foundation teaching citizens of Ghosiya colony the need of proper sanitation as part of the Swachh Express. The objective of the bus will be to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays. 
																							

																					
												
																												
																															
																										
																									Amitabh Bachchan is the Brand Ambassador of the campaign. Swachh Express to be flagged from a slum in Mehrauli in the National Capital. 
																							

																					
												
																												
																															
																										
																									Our Knowledge Partners - Feedback Foundation teaching people about right sanitation practices, the proper way to wash hands with scrubbing etc. 
																							

																					

																						
																					
												
																												
																															
																										
																									The Swachh Express Bus will cover around 400 villages across 8 states - Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP & Maharashtra.