Saluting The COVID Heroes Townhall with Amitabh Bachchan honours the efforts of ordinary people who made extraordinary contribution to help those in need during the COVID-19 pandemic, sometimes at great risk to their own lives.
The role of brands during these difficult times should be to enhance people’s lives, bring cheer to them while helping them protect themselves: Gaurav Jain, Senior Vice President, South Asia, Reckitt
Last year, the role of the brand we felt was education and obviously that was the right thing to do with handwashing, wearing a mask and keeping a social distance and that's what the brand tried to do, to educate as many people as possible through various campaigns that we did. I think, this year, when the second wave came and we knew obviously it will end someday, I think the role of the brand was to evolve to become much more than education because obviously people had been educated about the need for handwashing and mask and things like that. I think we took on the role of being this harbinger of hope and cheer in this gloom and doom that existed.