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Highlights Of Swasth Bharat, Sampann Bharat Telethon- Leaving No One Behind

Highlights Of Swasth Bharat, Sampann Bharat Telethon- Leaving No One Behind

NDTV and Dettol have been jointly working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. In the eighth year, the campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind.

Here are the highlights of Swasth Bharat, Sampann Bharat Telethon with Amitabh Bachchan:

Oct 03, 2021

16:58 (IST)

Ravi Bhatnagar, Director External Affairs & Partnerships, South Asia, Reckitt talks about Dettol hygiene impact bonds on Swasth Bharat, Sampann Bharat telethon

These bonds are the first of its own kind in the world. These are called Dettol hygiene impact bonds. If you read the latest statistics, UP has 400 thousand malnourished kids which is the highest. It is important to invest judiciously. You have X number of lives to be saved each quarter. Based on that funding will be there. We intend to take it to all 75 districts of UP. If this model is successful, we will be taking it to other countries through Reckitt.

The basic fundamental is to follow WHO's 7 point guide which includes - handwashing, sanitation, the introduction of zinc as therapy of diarrhoea. The use of zinc in up among 0-5 kids for diarrhoea treatment has picked up to 7-8 per cent. The kind of water intake also matters. The government of UP is working very positively with us. If this model works well, this will be a model for other funding mechanisms as well.