- Several of Mumbai's stations now have 'Swachh Bharat Recycling Machines'
- These allow people to swap their used bottles for discount coupons
- The idea is to encourage people to recycle and keep the stations clean
Bottles which would otherwise end up strewn across railway platforms and tracks can now help pay for your groceries! A unique initiative started by Western Railway and the Wockhardt Foundation has set up ‘Swachh Bharat Recycling Machines’ across stations in Mumbai allows people swap their used plastic bottles for reward points and discounts. This plastic can be recycled to produce polyester yarn which can be used in clothing. The idea has taken off and the machines have been hugely successful among the city’s commuters.
How does this work?
It is quite simple, really. People horizontally insert the Polyethylene terephthalate (PET ) bottle into the chute, where it is analysed and crushed by the machine. A single machine has the capacity to hold and process 5,000 bottles per day. In return, the machine gives users the option to consider the bottle as a donation, get Paytm points or receive discount coupons for ‘Sahakari Bhandar’ and‘Reliance Fresh’ stores.
This projected debuted on June 5, 2016, which was also the World Environment Day, with one of these machines being installed in South Mumbai’s Churchgate station. Since then, with the positive response from the public as an impetus, similar machines have been installed at Dadar, Mumbai Central, Goregaon, Andheri, Santacruz and Bandra stations.
“We want to bring this number up to 20,” says Mukul Jain, Divisional Railway Manager of Mumbai Central Division of Western Railway, “This roll-out should be completed in the next two months. After this, we will look at the possibility of installing these elsewhere as well.”
— Digital Money SAGE (@ShiftThoughtDM) March 2, 2017
For now, Wockhardt Foundation is working on making this even more attractive by introducing more discounts from other stores and eateries. Mr Jain tells NDTV, that one of the companies with which negotiations are ongoing is a leading pizza chain.
“While the response has been really good, we hope that we’ll be able to attract even more people to use the machines with more rewards,” he says.
These reward schemes, according to the Wockhardt Foundation, “motivate repeated use” of the machine by individuals.
A Sustainable Business Model
What is incredible is that this project has been made self-sufficient, and does not cost the railways anything.
“What we wanted was that these machines would be run at no expense to the railways. In fact, we were looking at ways that this could generate revenue as well. For instance, the sides of the machine can be used as advertising space,” Mr Jain says.
He estimates that the advertising on a single machine can earn the railways over ₹2 lakh. Additionally, the crushed PET bottles are being recycled into polyester yarn which can be used to make clothes—offering a model which is a win-win for the government, the environment and everyone else involved.
Leaving No One Behind
Delhi’s Northwest District Launches 4-Day COVID Vaccination Drive For Transgender People
Activists say misinformation, lack of proper documents and digital divide are to be blamed for the low vaccination coverage in...
5.22% Transgender Persons Vaccinated Till Now; Activists Say Misinformation Adding To Their Problems
The Ministry of Health and Family Welfare has also requested states to organise separate mobile COVID-19 vaccination centres or booths...
Discrimination And Barriers Make Access To Quality Healthcare A Challenge For Many Transgenders
Transgender individuals have specific healthcare needs; however, they face multiple obstacles to accessing quality health care ranging from social stigma...
Uttar Pradesh’s First Transgender-Only Toilet Built In Varanasi
According to an official at the municipal corporation of Varanasi, the operation and maintenance of the toilet complex has been...
Mental Health Explained: What Is Post-traumatic Stress Disorder?
PTSD is an intense physical and emotional response to thoughts and reminders of the event: CDC, United States
How Can Parents Support Children Dealing With Mental Health Issues Like Anxiety And Depression
Remember, a change in a child’s behaviour like mood swings and angry outbursts is an indication of inner turmoil, said...
Upward Trend In Suicide Cases: How Can You Identify Red Signals In Time?
Studies show that suicide is the leading cause of death among 15-29 year old in India. What compels young adults...
Each COVID-19 Surge Poses A Risk For Healthcare Workers: Post-Traumatic Stress Disorder
The surging Delta variant is heaping on fresh trauma as the United States and other nations begin to study Post-Traumatic...
Depression Can Be Classified As Serious Illness In Context Of COVID-19 Pandemic: Gujarat High Court
The Gujarat High Court set aside the cancellation of registration and admission of an engineering student by a government college...
Opinion: Climate Change Is A Healthcare Emergency
Injuries and deaths due to extreme weather events are likely to increase manifolds as a result of climate change
Promises Of Climate Finance, Low-Cost Tech Transfer To Developing Nations Must Be Fulfilled: India
According to Union Environment Minister Bhupender Yadav, climate justice requires that the promises of climate finance and low-cost technology transfer...
U.N. Says World Likely To Miss Climate Targets Despite COVID Pause In Emissions
There is now a 40 per cent chance that the average global temperature in one of the next five years...
Make The Choices That Help Make A Difference, John Kerry, Special US Envoy On Climate Change Crisis
In an exclusive interview with NDTV, US climate envoy John Kerry talks about climate change emergency