RB Global challenge 2019, the annual case study competition that is hoping to redefine "out of the box thinking" for students across business schools in India. A breeding ground for entrepreneurs with that smart idea that can transform India. Solutions that can address India's socio-economic needs. Students were asked to take up any social issue related to health and hygiene and to come up with their big idea to solve it through RB product innovation, service innovation or RB brand extension. The national winner will represent India in the global finale in London and compete with teams with big ideas from over 100 colleges from 12 other countries.