Meet NDTV’s Swachh Ambassador: BJP’s Arvind Gupta
Swachh Bharat Abhiyan is an initiative for the country, by the people, for the people. So everybody needs to come together for this. And it's also important to discuss how we can invite innovative ideas to make sure we complete the loop - disposal is as important as the fecal matter or waste. Through NDTV's Swachh India campaign, I would like to invite people to come up with ideas on how to make the cost of building a tiolet as low as possible, bio-degradable toilets, how we complete the cycle. Through the use of technology and social media we have to change the mindsets. Social media should be used to amplify the message of having proper hygiene and sanitation. Swachh Bharat Abhiyan's logo was crowdsourced through government portals.