New Delhi: “The world has reached Mars, we are living in the 3D era and thousands have climbed the Everest, it is high time we do ‘toilet ka jugad’,” says the opening lines of a new song from the upcoming movie Toilet – Ek Prem Katha starring Akshay Kumar and Bhumi Pednekar. The song cum a toilet anthem highlights the issue of defecating in the open and urges people to build toilets at home. Highlighting the trauma women face due to of lack of toilets and defecating in the open, the song raises several questions relating to their dignity, “Our culture has always taught us to consider women as the honour of the household, so what happens to this dignity when women are forced to relieve themselves in the open?” Sung by the lead actor of the movie, Akshay Kumar himself, the song goes on to question the lack of privacy for women when they are forced to go out into the open due to no access to toilets. The song also urges strict action against men defecating in open.
Also Read: Mumbai Cleanup Marshals Join Toilet – Ek Prem Katha Team To Spread Awareness About Littering
Swachh Azaadi aise hi nahi milegi, uska jugaad karna hoga. #ToiletKaJugaad – https://t.co/kWMFeeynHY
— Akshay Kumar (@akshaykumar) August 4, 2017
Apart from being a catchy number, the song also aims to be educative, as it gives out hard hitting facts about open defecation, like ‘54% of India still defecates in open, ‘millions of women risk getting raped everyday’ and ‘2 lakh children die each year because of infection from open defecation’.
Also Read: Toilet: Ek Prem Katha Team Hopes For Freedom From Open Defecation This Independence Day
Directed by Shree Narayan Singh, Toilet: Ek Prem Katha is slated to release on August 11. With #ToiletKaJugaad trending, people on twitter by and large appreciated the intent of the anthem, but some sceptics pointed out that large section of the population has no food to eat then how can toilets be a priority? Here are some reactions to the song:
Lets Join in making #India Open Defecation Free
In words of @akshaykumar
धाड़ धाड़ धाड़ करले..
अब तो #ToiletKaJugaadhttps://t.co/sgcnB2OglT
— Anup Jalota (@anupjalota) August 4, 2017
#ToiletKaJugaad is a very relevant message conveyed in a very entertaining way. @akshaykumar continues to engage India with his movies!
— Akshaye Rathi / अक्षय राठी (@akshayerathi) August 4, 2017
Congrats! on making very bold film! We need very wide & open debate on the issue. What? How? When? Where? Why? ????@akshaykumar #ToiletKaJugaad
— Kunal (@jadavkunal2) August 4, 2017
#ToiletKaJugaad good massage conveyed by best lyrics song…..akki see you in theater in 11th August.
— Akshay Patel (@akki_love_you2) August 4, 2017
#ToiletKaJugaad is the best song to aware people for open defection. Well Done @akshaykumar sir, @psbhumi .
— Priyank Parashari ???????? (@indianprnk) August 4, 2017
TOILETS: “The New Status Symbols For Indian Marriages” https://t.co/EvJoMqC5mZ #ToiletKaJugaad #ToiletEkPremKatha pic.twitter.com/6246pZKflm
— Yogita Aggarwal Gupta (@YogitaAggarwalG) August 4, 2017
I salute your thoughts sir @akshaykumar #ToiletKaJugaad #SwacchaBharatMisson I hope hamari India b ek swaccha desh bane.. ❤
— Sarcasm.op (@haramibabainsta) August 4, 2017
#ToiletKaJugaad central government apko apke toilet ka jugaad kra rhi hai swach bharat swathya bharat ke tahat jisme apko toilet bnnwane h
— Himanshu Srivastava (@Himanshumahi07) August 4, 2017
August 6, 2017 at 5:55 pm
Hi , govt. is trying to make toilet so that open defecation must stop.
Very good initiative, must continue , with this there should be initiative to bring sense of Toilet in which Indians are extremely poor.
Indians will have excellent Bedroom, Drwaing room, Kitchen , but their toilets are extremely dirty. Because majority people don’t have Toilet sense of cleanliness.. Toilets are so dirty it is almost unusable.
same is the case of traffic. We have put lanes on road , but there is no sense of Lane Discipline among the Indian drivers. Indians are pathetic in Lane Discipline.
I remember the dialogue of a hindi movie called “China Gate” where Villain saying to village people , ” Tum log mujhse ladne ki himmat toh juta loge, magar kamina paan kahan se laoge”
Situation is similar to that dialogue
” we can make toilets but how we can teach sense of toilet ”
” we can make lanes on road , how we can teach sense of lane discipline”