NDTV-Dettol Banega Swasth India Is Back With Season 9; The Objectve This Year Is Lakshya – Sampoorn Swasthya Ka
It is time for the next big leap for the NDTV-Dettol Banega Swasth India campaign. After eight successful years, India's longest and largest public health televised campaign is back with Season 9 and its goal is to build a holistic and healthy India for all. So it is time for Lakshya - Sampoorn Swasthya Ka. Here are the highlights from the 12-hour live telethon which was kickstarted by Campaign Ambassador Amitabh Bachchan, who set the agenda for this year.Campaign Ambassador Amitabh Bachchan sets the agenda for the NDTV-Dettol Banega Swasth India season 9 - Lakshya - Sampoorn Swasthya Ka and starts off the 12-hour LIVE telethon. With ?health for all' as the core focus of the new season of India's largest and longest televised public health campaign. Mr Bachchan made a clarion call to all to join hands and work together towards building a healthier India.
The season nine of the NDTV-Dettol Banega Swasth India campaign is focused on the theme of ?Lakshya - Sampoorn Swasthya Ka'. At the 12-hour telethon, organised for the launch of season 9, Playback Singer Javed Ali performed the campaign anthem and gave the message of building a holistic healthy India for all. The anthem has been penned by Prasoon Joshi and composed by Shantanu Moitra.
Vice President Jagdeep Dhankhar praised the NDTV-Dettol Banega Swasth India campaign, which is India's largest and longest-running televised public health campaign and its annual tradition of hosting the 12-hour televised Telethon. The aim of the campaign has been to improve public awareness of crucial issues related to health. The Vice President shared a letter of appreciation ahead of the launch of season 9 on October 2.
At the NDTV-Dettol Banega Swasth India Season 9 telethon, Gaurav Jain, Senior Vice President - South Asia Reckitt shares his company's commitment towards building a clean and healthy India. Mr Jain talks about programmes like Reach Each Child and Diarrhoea Net Zero focused on improving the health of mothers and children.
Nitin Gadkari, Union Minister for Road Transport and Highways, joined the NDTV-Dettol Banega Swasth India's 12-hour telethon - Lakshya - Sampoorn Swasthya Ka where he emphasised on individual health. Mr Gadkari talked about his personal health and fitness journey. He also spoke about waste management.
At the NDTV-Dettol Banega Swasth India's Lakshya - Sampoorn Swasthya Ka 12-hour Telethon, Manipur Chief Minister N Biren Singh talked about his government's two focus areas - health and health. CM Singh agreed that ASHA workers are not paid enough but ensured that in Manipur, the remuneration for the India's health heroes will be increased.
Reckitt is teaching children about health and hygiene through comic books and the iconic character Chacha Chaudhary. At the NDTV-Dettol Banega Swasth India's Lakshya - Sampoorn Swasthya Ka telethon, Jaaved Jaaferi, Actor, Producer, Choreographer and Voice Artist, read a story from Reckitt's comic book and enacted multiple characters.
At the NDTV-Dettol Banega Swasth India's Lakshya - Sampoorn Swasthya Ka Telethon, Actor and Climate Warrior Bhumi Pednekar discussed the adverse effects of climate change. Ms Pednekar believes it is the need of the hour for people to become responsible for their actions and become a part of the solution for mitigating the climate crisis.
Ravi Bhatnagar, Director, External Affairs and Partnerships SOA, Reckitt joined the NDTV-Dettol Banega Swasth India's Lakshya - Sampoorn Swasthya Ka telethon and talked the role of ASHA workers in building a Swasth India. Mr Bhatnagar shared Reckitt's association with healthcare workers and the importance of handwashing in eradicating diseases.
Shershah fame Sidharth Malhotra spoke about the pivotal role of fitness and exercising daily at the NDTV-Dettol Banega Swasth India's 12-hour Lakshya - Sampoorn Swasthya Ka telethon. He said, "I try and balance my life to make my body fit and not an obstacle in my work. For me, it is not the number of hours, it is a routine. I do yoga, meditate or do martial arts."
Dr Soumya Swaminathan, Chief Scientist, World Health Organisation (WHO) shared the three key learnings from the COVID-19 pandemic - climate change, public health approach and good data and research for community engagement. Dr Swaminathan also spoke about vaccine efficacy and the fact that vaccines have saved 20 million lives.
Speaking at the NDTV-Dettol Banega Swasth India's Lakshya - Sampoorn Swasthya Ka telethon, Chief Minister Eknath Shinde said the Maharashtra government prioritised healthcare and worked towards the betterment of the sector. He said that strengthening primary health care (PHC) and ensuring better services would also remain in the government's focus. 'It's important to get primary healthcare for people. Our government is a government for the common people. We will double the budget for health," Mr Shinde said.
Rajasthan Chief Minister Ashok Gehlot detailed the state government's work towards improving the healthcare structure. The government provides Rs 10 lakh insurance to patients with heart issues, so they can receive appropriate treatment. The Outpatient Department (OPD), Inpatient department (IPD), and the tests are free.