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Highlights of the Banega Swachh India 12-Hour Cleanathon
During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing behaviour change communication models. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.
The Dettol-NDTV Banega Swachh India campaign started off with the hope of getting people and organisations to commit 5 lakh hours to clean up India. In barely three-hours of the Cleanathon, 48 lakh hours have already been committed to the cause. You too can contribute and pledge your time here.
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