- Highlights of the Banega Swachh India 12-Hour Cleanathon
During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing behaviour change communication models. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.
The floating population of religious tourists that come to our state every year is a bit difficult to regulate, we are making efforts to educate and spread awareness to maintain cleanliness and control plastics that make their way into our rivers : Harish Rawat, Chief Minister of Uttarakhand
Lyricist Prasoon Joshi pledges 10,000 hours for #SwachhIndia You too can, here: https://t.co/kNyDRPFhmO
Kerala is way ahead in terms of waste management compared to other parts of the country and is working towards waste minimisation. This is becoming a slow revolution in Kerala. We are moving towards self-sustainability: Experts talk about the success story of Kerala during the Banega Swachh Cleanathon.
Vinod Kapri is the Director of the National Award winning film on social Issue - Can't Take This Shit Anymore that focussed on the issue of how a woman was struggling due to lack of access to a toilet. This is a struggle that hundreds of women face everyday, the lack of privacy to relieve themselves, defecate or take a bath.
Sanjana hails from Nandini village near Bhopal in Madhya Pradesh. She has succeeded in making her village open-defecation free. She and four other members of her community have been going door-to-door to raise awareness about the importance of cleanliness. They've raised the sanitation standards in 12 villages in Bhopal so far.
"In a little over six-months, we recently succeeded in making Muthavakuntlapalli of Kanaganipalli mandal in Andhra Pradesh a self-sustaining village", says Bollywood actor Vivek Oberoi, adding that the village is now open-defection free, has its own trash management system and LED lightings.
Adar Poonawalla, CEO and Executive Director of Serum Institute of India, talks about what his organisation is doing to clean up the streets. "Corporates will have to invest their time and funds to make India clean", he adds. Amitabh Bachchan applauds this initiative as it reduces the burden on the governement.
Tourism Minister Mahesh Sharma opens up about how tourists can be discouraged from littering and encouraged to take more responsibility for maintaining cleanliness. "From launching a mobile app that captures filth for us to take action, to protecting monuments, the Tourism Ministry is doing everything it can to make India more hospitable", he says.
The panel elaborates on the Swachhta Curriculum developed as part of the Dettol-NDTV Banega Swachh India campaign to inculcate hygienic habits in our schoolchildren. From hand-washing, to how to bathe, to how to eat, the programme is a step-by-step guide for children.
The Dettol-NDTV Banega Swachh India campaign started off with the hope of getting people and organisations to commit 5 lakh hours to clean up India. In barely three-hours of the Cleanathon, 48 lakh hours have already been committed to the cause. You too can contribute and pledge your time here.
The Ugly Indian is a group of people who paint areas in Bengaluru in an effort to make the city more aesthetically pleasing and cleaner. They work without disclosing who they are. Amitabh Bachchan applauds their effort, says "we shouldn't wait for acknowledgement and just go out and do what needs to be done".