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Highlights Of Banega Swachh India 12-Hour Telethon

Highlights Of Banega Swachh India 12-Hour Telethon

NDTV and Dettol have launched a nationwide campaign called Banega Swachh India. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets. As a part of this initiative, is the 12-hour LIVE televised Cleanathon, which will bring together the entire nation to work towards better sanitation and hygiene.

Sep 25, 2014

19:42 (IST)

Kirthiga Reddy, Managing Director, Facebook India: Through Dettol - Banega Swachh India, Reckitt Benckiser (RB) is showing that the right combination of people and technology can lead to effective social solutions that tackle some of the largest and most difficult challenges we face in India. We are excited to join hands with RB and help this national initiative build a presence by reaching over 100 million people on Facebook across India by leveraging our strength in mobile - both smartphone and feature phone. Our collaborative efforts make this movement social, personal and relevant by inspiring people to action through powerful stories to keep India clean.