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North Central Railway Launches Intensive Communication Campaign For October, November To Combat COVID-19

The Ministry of Railways has decided to launch a multipronged, standard and simple COVID-19 centric communication campaign for passengers, railway customers, employees and the public at large

North Central Railway Launches Intensive Communication Campaign For October, November To Combat COVID-19
Highlights
  • Major railway stations are playing video clip on COVID-19 precautions
  • Railways is using social media platforms to spread awareness
  • System-generated messages are being sent to passengers

Prayagraj: The North Central Railway has launched an intensive communication campaign for October and November to combat COVID-19 amidst unlocking of the economy and upcoming festival season. The campaign is launched after the Ministry of Railway in consultation with the Union Ministry of Information and Broadcasting had decided to launch a multipronged, standard and simple communication campaign for passengers, railway customers, employees and the public at large during festive season which includes the display of posters in stations and trains; automated announcement and jingles through the station PA system, display of video materials on LED screens on stations and LED display in trains; message on the electronic reservation slip (ERS), website and IRCTC app, extensive use of social media platforms and bulk SMS to passengers, railway employees.

Also Read: Coronavirus Free Passenger Journey: Indian Railways Prepare For The ‘New Normal’, Design First ‘Post COVID Coach’

On North Central Railway, 261 important stations equipped with PA systems are regularly announcing COVID-19 related precautionary messages, said an official release.

The major stations equipped with LED display facility are playing video clip on COVID-19 related precautions, posters have been provided in all stations and primary trains of NCR; social media platforms are being used to spread awareness and system-generated message to passengers is also being sent. Besides existing efforts, further directions and standard communication-related materials received from the Ministry of Railways and Ministry of Information and Broadcasting shall be used for intensifying this communication campaign, it said.

In addition to the intensive communication campaign, other COVID-19 related arrangements such as automatic thermal scanners at major stations, handheld scanners at all stations and workplaces; social distancing arrangements at stations, workplaces, offices, promoting the use of Aarogya setu app, hand hygiene arrangements; luggage sanitization and wrapping arrangement; kiosk for the mask, sanitiser, COVID-19 safety kit sales points; contactless ticket checking arrangements are put in place to safeguard passengers as well as railway employees from coronavirus.

As on October 4, total 638 formal and informal training programs on sanitization and information, education and communication (IEC) have been organized on NCR to equip our medical professionals and other front-line staff with requisite knowledge on the disease. Over 15,400 persons have been examined in 5 separate clinics being run to examine persons with fever and symptoms like COVID-19. The COVID care facilities are being upgraded continuously in hospitals over North Central Railway.

So far, in 100 beds level-2 COVID care facility of Jhansi Divisional hospital, 464 COVID positive patients have been admitted of which 338 discharged, 77 referred to other hospitals and 49 are currently under treatment. In the level-2 facility of 100 beds at Central Hospital Prayagraj, total admissions are 435 of which 370 are discharged, 40 referred to other hospitals and 25 are currently under treatment. Covid-19 testing has also been intensified and Divisional Railway hospital Jhansi has done 1868 tests while Central Hospital Prayagraj has done 2372 Covid-19 tests till October 4, 2020, the release stated.

Also Read: Indian Railways Deploys 960 COVID Care Coaches In Five States

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.) 

NDTV – Dettol Banega Swasth India campaign is an extension of the five-year-old Banega Swachh India initiative helmed by Campaign Ambassador Amitabh Bachchan. It aims to spread awareness about critical health issues facing the country. In wake of the current COVID-19 pandemic, the need for WASH (WaterSanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign highlights the importance of nutrition and healthcare for women and children to prevent maternal and child mortality, fight malnutrition, stunting, wasting, anaemia and disease prevention through vaccines. Importance of programmes like Public Distribution System (PDS), Mid-day Meal Scheme, POSHAN Abhiyan and the role of Aganwadis and ASHA workers are also covered. Only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and become a Swasth or healthy India. The campaign will continue to cover issues like air pollutionwaste managementplastic banmanual scavenging and sanitation workers and menstrual hygiene.  

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