Kochi: The ‘Malinya Muktham Nava Keralam’ campaign, which is a holistic movement aiming at creating a healthy society that values sustainable goals and cleanliness has asked for the Malayalam film industry’s assistance in raising awareness about the ongoing waste management programme and fostering healthy garbage disposal habits among the general people. At a meeting jointly convened by the Local Self Government Department (LSGD) and the Kerala Film Chamber of Commerce (KFCC) here, the District Coordinator of Suchitwa Mission K K Manoj said the possibilities of bringing the film industry on board for the success of the campaign should be explored.
Mr Manoj enlisted the help of the KFCC to carry out the campaign successfully, stating that society should profit from art.
Also Read: Kerala Government Launches Rs 2,400 Crore Solid Waste Management Project
It was also emphasised that the film industry and movie houses have to embrace green protocol through proper coordination with the respective Local Self Government Institutions (LSGIs).
KFCC President Jacob B R, General Secretary Saji Nanthiyattu, Treasurer M A George, Joint Secretary Mummy Century, former President T Suresh Kumar; representatives of film distributors and producer associations, and District Suchitwa Mission Assistant Coordinator Liji K J were also present.
Through the intensive campaign, the government aims at making the state’s LSGIs garbage-free by 2024.
Also Read: Garbage Dump Sites In Kerala To Be Turned Into Parks By End Of 2023
(This story has not been edited by NDTV staff and is published from a syndicated feed.)
NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – theLGBTQ population,indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the currentCOVID-19 pandemic, the need for WASH (Water,SanitationandHygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fightmalnutrition, mental wellbeing, self care, science and health,adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues likeair pollution,waste management,plastic ban,manual scavengingand sanitation workers andmenstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India wheretoiletsare used andopen defecation free (ODF)status achieved as part of the Swachh Bharat Abhiyan launched byPrime Minister Narendra Modiin 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.
