- Need to segregate waste is of utmost importance: Anushka Sharma
- We followed waste segregation even in the middle of the pandemic: Ms Sharma
- Skrap Waste Management Solutions is helping Ms Sharma in the cause
New Delhi: Setting an example for her fellow celebrities actor-turned-producer Anushka Sharma has begun the practice of waste segregation on the sets of the projects greenlit by her production house Clean Slate Filmz. The new mom is the first producer to begin this practice at her sets to take a step towards environment conservation. Talking about the step taken by her production company, the ‘PK’ actor said that the practice of waste segregation “can make a world of difference.”
The actor said that waste segregation at film shoots can make a world of difference.
I’m glad that we could implement this on the sets of our production ventures. Protecting the environment is the need of the hour and the industry can contribute immensely towards the cause and also raise enough awareness on the same. We had realised the need to segregate waste to be of utmost importance a while back and I’m happy that we could do this even while we are in the middle of the pandemic, she said.
Founder of Skrap Waste Management Solutions, Divya Ravichandran, confirms saying that it is essential to manage the waste on the film sets. She also lauded the efforts of the ‘Paatal Lok’ producer and her brother Karnesh Ssharma who is her partner in the venture.
Waste management on a film shoot is the need of the hour and we have to credit Anushka Sharma and (her brother) Karnesh Ssharma for actively engaging with us to ensure that they were the first to start this conversation in the industry. It is important and necessary to manage waste properly to curb pollution caused during shoots and Clean Slate Filmz has set a benchmark in the industry for being conscious film-makers who are putting environment as a priority.
Clean Slate Filmz delivered two back-to-back hits in 2020 which include Amazon Prime Video’s ‘Paatal Lok,’ and Netflix’s ‘Bulbul.’ On the personal front, Anushka Sharma had earlier last month welcomed a baby girl – Vamika – with her cricketer husband Virat Kohli.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
NDTV – Dettol Banega Swasth India campaign is an extension of the five-year-old Banega Swachh India initiative helmed by Campaign Ambassador Amitabh Bachchan. It aims to spread awareness about critical health issues facing the country. In wake of the current COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign highlights the importance of nutrition and healthcare for women and children to prevent maternal and child mortality, fight malnutrition, stunting, wasting, anaemia and disease prevention through vaccines. Importance of programmes like Public Distribution System (PDS), Mid-day Meal Scheme, POSHAN Abhiyan and the role of Aganwadis and ASHA workers are also covered. Only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and become a Swasth or healthy India. The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene.