NDTV and Dettol have been lending support to the Government of India’s Swachh Bharat Abhiyan that was launched by Prime Minister Narendra Modi in 2014. After leading a very successful Swachhta (Cleanliness) initiative for over five years, this year, we move the conversation from Swachh to Swasth (Health). Helmed by NDTV’s Dr Prannoy Roy and campaign ambassador Amitabh Bachchan, the campaign will talk about how a clean India can lead to a healthy India as health can only flourish when the surrounding environment is clean.

Statistics show, 1 in 40 babies die in childbirth, 1 in 25 children die before the age 5. Most of these deaths are due to lack of hygiene, lack of access to clean water, pneumonia, diarrhoea and malaria. This year as we embark on a new phase of our campaign to make the country cleaner and healthier, we will focus on the well-being of the mothers and children. If hygiene and nutrition can begin there, a strong foundation can be laid for the future health of society.

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