Campaign Highlights

NDTV-Dettol Banega Swachh India’s Season 5 will take forward the idea that while each one of us can keep our ten yards clean we can also lend a hand and help others learn to do so, thereby, creating a ripple effect in the Swachh ecosystem

NDTV-Dettol Banega Swachh India’s Season 5 agenda for the year is to not only motivate people to keep their ten yards clean but also ask people to lend a hand and help others learn to do so, thereby, creating a ripple effect in the Swachh ecosystem

Join Campaign Ambassador Amitabh Bachchan as he launches NDTV-Dettol Banega Swachh India Season 5 with an aim to meet Swachh Bharat Abhiyan's deadline of 2019

Prime Minister Narendra Modi lauds Banega Swachh India's initiative to celebrate Rashtriya Swachhta Diwas

NDTV-Dettol Banega Swachh India is a five-year 360-degree campaign aimed at spreading awareness about sanitation, empowering citizens with better hygiene and sanitation facilities across the country. The agenda of the cleanathon this year is to take a holistic approach to swachhta and ask people to implement #Mere10Guz for Swachh Zameen, Swachh Hawa and Swachh Pani

New Delhi: Three years ago India’s sanitation coverage was merely 39 per cent and today it has risen to 67.5 per cent, all thanks to Centre’s Swachh Bharat Abhiyan. The nationwide campaign is all set to mark completion of three years on October 2. Coinciding with the government’s

The government launched a nation-wide, fortnight-long sanitation campaign on September 25 to mark the three years of Prime Minister Narendra Modi government's flagship cleanliness initiative Swachh Bharat Mission. The 15-day initiative, named 'Swachhta Hi Seva' (Cleanliness is Service) was announced by Prime Minister Narendra Modi during his monthly radio programme - Mann Ki Baat, last month and was launched by President Ram Nath Kovind from Ishworiganj village in Kanpur on September 25. In its 15 days the campaign saw active participation from celebrities like Anushka Sharma and Cricket icon Sachin Tendulkar. Many others like Anil Kapoor, Riteish Deshmukh, members of women's cricket team, football team have come out in support of the initiative.

For outstanding media coverage in the field of sanitation, NDTV has been felicitated with the 'Media For Sanitation’ award by Railways Minister Suresh Prabhu at the ISC-FICCI Sanitation Awards & India Sanitation Conclave for Banega Swachh India Campaign done in partnership with Dettol

India’s urban population of 429 million citizens produce a whopping 62 million tonnes of garbage every single day. Out of this, 5.6 million tonnes is the plastic waste. Only about 22-28% of the waste is treated, and more than 70% of collected urban waste is dumped straight into the landfills. Need of the hour is for people to segregate waste and adopt steps like composting and recycling. Season 4 of NDTV-Dettol Banega Swachh India Campaign aims to take up these key issues as part of its #Mere10Guz initiative and promote 3 steps to swachhta - Keep your surroundings clean, segregate waste and do composting.

Banega Swachh India enters its fourth season. This season the aim is to encourage people to follow 3 steps as part of the #Mere10Guz initiative and through that set an example to inspire others to join the movement - #Mere10Guz – Teen Kadam