About Banega Swachh India Campaign Season 4: #Mere10Guz And The 3 Steps To Follow

About Banega Swachh India Campaign Season 4: #Mere10Guz And The 3 Steps To Follow

India’s urban population of 429 million citizens produce a whopping 62 million tonnes of garbage every single day. Out of this, 5.6 million tonnes is the plastic waste. Only about 22-28% of the waste is treated, and more than 70% of collected urban waste is dumped straight into the landfills. Need of the hour is for people to segregate waste and adopt steps like composting and recycling. Season 4 of NDTV-Dettol Banega Swachh India Campaign aims to take up these key issues as part of its #Mere10Guz initiative and promote 3 steps to swachhta - Keep your surroundings clean, segregate waste and do composting.
campaign highlights

In 2016, the Banega Swachh India campaign observed Gandhi Jayanti as ‘Rashtriya Swachhta Diwas’ and Campaign Ambassador Amitabh Bachchan had motivated the masses to pledge to clean 10 yards of their surroundings as part of the #Mere10Guz initiative. In 2017, as the campaign enters its fourth season the aim is to encourage people to follow 3 steps as part of the #Mere10Guz initiative and through that set an example to inspire others to join the movement.

#Mere10Guz – Teen Kadam

The 3 steps to follow are:

1. Cleanliness: Keep your surroundings clean
2. Waste Segregation: Segregate your waste
3. Composting: Compost your waste

Swachh Bharat Abhiyaan” is one of the primary government campaigns initiated by Prime Minister Narendra Modi. The government has termed people who will be joining the movement and starting waste segregation and composting, ‘Swachhagrahi,’which is Swachhta Satyagraha.

Join our movement to make India Swachh, be a Swachhagrahi!

Participate Now: Send Before And After Pictures Of Your Initiative And Get Featured On NDTV


One of the major concerns that is plaguing India is the poor state of hygiene and sanitation. According to UNICEF, 595 million people do not use toilets in India. Open defecation is a reality and causes chronic diarrhea that leads to stunting and 1,000 lives are lost every day due to stunting.

In 2014, we partnered with Dettol to launch India’s biggest sanitation campaign – ‘Banega Swachh India’. It is a 5-year program to create awareness about the importance of hygiene and sanitation, and also work with NGO partners to support infrastructure for construction and maintenance of toilets.

Banega Swachh India in its third year aims to get the entire nation to come together once again this 2nd October, as we observe this Gandhi Jayanti as the Rashtriya Swachhta Diwas. A day where we urge all Indians to take up swachhta as their personal responsibility and join our movement.

The agenda of the campaign this year is to motivate the masses to clean up India with special focus on 10 the following iconic locations of India:

1. Vaishno Devi: Jammu and Kashmir
2. Chhatrapati Shivaji Terminus: Maharashtra
3. Taj Mahal: Uttar Pradesh
4. Tirupati Temple: Andhra Pradesh
5. Golden Temple: Punjab
6. Manikarnika Ghat: Varanasi, Uttar Pradesh
7. Ajmer Sharif Dargah: Rajasthan
8. Meenakshi Temple: Tamil Nadu
9. Kamakhya Temple: Assam
10. Jagannath Puri: Odisha


In its first year, the campaign worked towards awareness and building toilets. Through our on-air programming, ground reports and ground activations, we sensitized the nation to the cause. The first season culminated into 12 hour LIVE televised CLEANATHON on 14th December, 2014. It was India’s biggest and most popular sanitation event. We raised INR. 281 crores to provide sanitation facilities and create awareness.

We received donations from Mahindra & Mahindra, Bharti, Swades Foundation and individuals all across the country. Celebrities like Priyanka Chopra, Sachin Tendulkar, extended their support. Policy makers like Uma Bharti, Suresh Prabhu, Arun Jaitley to name a few joined our movement.

The campaign successfully managed to align the campaign goals with the Prime Minister Narendra Modi’s vision and he applauded our efforts on Twitter during the Cleanathon 2014.


The campaign believes the actual building of toilets is essential, there needs to be a greater focus on ensuring that the toilets are being used.

In its second year, the campaign focused on devising & implementing ‘behavior change communication models’ by a two point agenda:

i. Devising a 45-lesson hygiene curriculum & teacher-training module for schools
ii. Acquiring ‘TIME’ & ‘COMMITMENT’ pledges from people to volunteer towards cleaning India

During the 12 hour televised Cleanathon in 2016 on NDTV network, individuals and corporates pledged over 1.16 crores volunteering hours towards a clean India.

The campaign partnered with Ministry of Urban Development and Union Minister of Urban Development Venkaiah Naidu pledged his whole hearted support to the campaign. The Maharashtra Government pledged 50 lakh man hours towards the cause. Corporates like Mahindra & Mahindra, PayTm, Make My Trip, Dabur, CII, Citi Bank etc, joined the bandwagon.

1 Comment

  1. The Banega Swachh India anthem is the beautiful dream of a #SwachhIndia.

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