Dettol and NDTV have been working towards a clean and healthy India since 2014. Season 7 of NDTV-Dettol Banega Swasth India will build on what the campaign has been working on for the last six years.
Last year we transitioned from SWACHH to SWASTH. The health-oriented focus of this campaign was nutrition for mother and child, as only a healthy mother can give birth to a healthy child. This year in the context of COVID-19, it becomes imperative to go back and start the conversations from where we started in 2014 – hygienic practices, especially hand washing and cleanliness.
Well before COVID-19 entered our lives, NDTV & RB were talking about issues of hygiene & sanitation and the how intertwined these are with our health. It is also a fact that we can only stay healthy if we keep our environment healthy. A clean environment is key to our well-being.
This year, in the 7th season of Banega Swasth India, the focus is on the three pillars that can together keep the world safe – Health, Hygiene & Sanitation, and Environment.