New Delhi: We are living in an era where climate change isn’t a distant threat; it’s knocking on our doors, from unprecedented heatwaves to erratic weather patterns, sudden dust storms – we are experiencing it all. And in this world full of climate change headlines, one major challenge that still keeps people from joining the conversation is climate language. Imagine hearing words like net zero, avalanche, quarrying, or biodiversity loss – to most of us, it still feels like reading a foreign language. Recognising this communication gap, Reckitt launched a powerful initiative – The Climate Dictionary. It’s not just a glossary, it’s a movement to make climate science understandable and more relatable.
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Climate change affects everything – our ecosystems, our infrastructure, and most importantly our health and well-being, both physical and mental. If we will not understand what’s happening with us, we will not be able to action it.
About Climate Dictionary
Aligned with the goals of Mission LiFE (Lifestyle for Environment), this dictionary promotes a sustainable, eco-conscious way of living and advocates for environmental stewardship, reminding us of our collective responsibility to protect and preserve the planet for future generations. The dictionary also empowers young minds to adopt environmental awareness and foster a generation of champions dedicated to building climate resilience within their schools, communities, and the wider world.
United Nations states climate change is the single biggest health threat facing humanity. Every year, environmental factors take the lives of around 13 million people. In bid to deepen the understanding of key environmental themes, emphasizing the intricate connections between climate, biodiversity, health, and hygiene, Reckitt in collaboration with Plan India came out with Climate Dictionary.
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The climate crisis is not just a scientific problem; it’s a communication problem. So, are you ready to crack the climate code? Remember, when it comes to the future of our planet, understanding is not just power – it’s survival!
NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which in its Season 10 is helmed by Campaign Ambassador Ayushmann Khurrana. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In a world post COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental well-being, self-care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.
