New Delhi: Banega Swasth India campaign introduced “Dettol Hygieia”, an engaging mobile game to educate youngsters about hygiene education across India. Launched during the celebrations to mark the beginning of the tenth season of the Banega Swasth India campaign, the name of the app – Hygieia, is inspired by the Greek goddess of healing, and focuses on transforming the way children learn about handwashing and cleanliness, through a game!
Defeat germs with Dettol Hygieia- stay healthy!
The game runs parallel to the 2030 Agenda for Sustainable Development. The efforts are centered on ‘ensuring healthy lives and promoting well-being for all at all ages’ under Sustainable Development Goal (SDG) 3, and ‘ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all’ under SDG 4.
Talking about the need for a game to educate young minds about the basics of hygiene, Ravi Bhatnagar, Director, External Affairs and Partnerships, SOA, Reckitt said,
The Dettol Hygieia app is an innovative step towards raising awareness about hygiene and health among children. The faculties of several schools across India had requested us to introduce a games that educate students on hygiene. Games increase children’s attention spans and help develop critical thinking and problem-solving abilities.
Talking about the details of the Dettol Hygieia app, Mr Bhatnagar said,
The game is AI based is available in two languages, Hindi and English. It is currently available only for android users and can be downloaded for free from the Play Store. We are planning to make it the game available in several regional languages of India, so more and more children can become a part of it.
Built on the five pillars of Dettol’s Hygiene practices including personal hygiene, hygiene at home, school, neighbourhood, and hygiene during illness – Dettol Hygieia puts theory into practice. The game merges entertainment with education to underscore the significance of hygiene and personal health.
Mr Bhatnagar detailed that there are five avatars and levels in the game. The pilot project will be implemented among two lakh students.
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The vibrant and interactive game uses Dettol hand wash to fight germs. As the user moves forward in the journey of the game, they will encounter faster, stronger and newer types of germs. A user can choose different settings to play in or show their hygiene skills. For example, maintaining personal hygiene, and fighting germs in a house, school, neighbourhood or community.
Take control of some germ busting with your joystick to shoot away those pesky germs!
Dettol Hygieia is not just a game; it’s a journey toward a healthier and more informed society. The introduction of this hygiene-centric game marks yet another stride in Reckitt’s effort to blend the coming-of-age platforms and information, catering to children and adults alike, and effectively spreading the right message.
To download the Android App, click here.
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NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which in its Season 10 is helmed by Campaign Ambassador Ayushmann Khurrana. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In a world post COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental well-being, self-care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.
