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#FashionForACause: Alia Bhatt Promotes Sustainable Fashion For A Cleaner And Greener Future For All

For a sustainable future, Actor Alia Bhatt starts a wardrobe-sharing initiative with an aim to promote awareness on recycling or upcycling garments

New Delhi: Actor Alia Bhatt comes up with ‘Mi Wardrobe is Su Wardrobe’ (MiSu), a wardrobe-sharing initiative, wherein garments and shoes from actor and fellow eco-warriors will be available for purchase online at reasonable rates. Urging people to adopt sustainable fashion and consider recycling and upcycling of garments, Alia Bhatt shared a short video on her social media and said, “Cleaner and greener future for all. Let’s all pledge for #FashionForACause.”

Sharing some facts, the actor further added, “Recycled or upcycled textiles make a huge difference to the environment. If a garment is worn for 9 months more, the impact of manufacturing new clothes as replacements would be dramatically reduced. As a result, related carbon dioxide emissions would decrease by more than one-fourth, water use by one-third and waste by more than one-fifth.”

Watch: Awareness Is The Only Way With Which We Can Make India Clean: Alia Bhatt

View Alia Bhatt’s Post


This is not the first time the actor has unveiled a wardrobe-sharing initiative, in the first and second edition Alia Bhatt shared her wardrobe. This time, in the third edition, the initiative is being supported by Actor Anushka Sharma. The proceeds from the sales supported the Liter of Light project and The Corbett Foundation respectively.

The actor has been championing the cause of environment from many years now, she has time and again voiced her support for the fight against Plastic Pollution and has also pledged to give up plastics from her life. Last year, on Valentine’s Day, Alia Bhatt asked citizens to break up their toxic relationship with plastic bottles and had said,

#BeatPasticPollution by switching to steel or glass bottles today! Plastic bottles take 450 years or more to decompose, harming us and our environment. I’m now one step closer towards purging plastic from my life. Hope you guys will make the switch too! #LetsCoexist

Whereas, during Christmas time, the actor made an appeal and asked people to be the environment’s secret Santa and ditch the use of plastic wrapping.


To support the cause of environment, actor Alia Bhatt started an initiative called COEXIST two years ago with an aim to make people aware about how their actions can harm the environment and help them make conscious decisions. Last year, as a, follow up to her initiative COEXIST, Alia Bhatt started Mi Wardrobe is Su Wardrobe with a motto to create awareness on recycling or upcycling garments.

Also Read: Alia Bhatt And Varun Dhawan Recreate Romeo-Juliet For Swachh India Cause

NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollutionwaste managementplastic banmanual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollutionclean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.

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