The soul of India lies in its art, culture, music, dance, festivals and customs. Tapping into the rich culture of folk music in India, Dettol Banega Swasth India through Dettol X Hindu Tamil Thisai initiative – Folk Music for a Swasth India, launches hygiene music album in Tamil. The aim is to spread the message of basic hygiene practices that one should follow for a Swasth India through melodious folk.
The initiative is backed by the Ministry of Health and Family Welfare, Government of Tamil Nadu with an intention to create hygiene nudges through folk music and build a deeper connect between health and hygiene in a fun way.
Talking about the initiative, Gaurav Jain, Senior Vice President, Reckitt South Asia said,
Art and Music are powerful tools that can bring about massive societal change and move people to adapt good practices. We are looking at music as a medium to connect with audiences and effectively deliver social messages on health and hygiene. With the Tamil Hygiene Music Album, we are taking hygiene habits through folk music to the children of Tamil Nadu. In our endeavor to create a healthy country by bringing focus on self-care hygiene practices, this initiative is another step from Reckitt towards the mission of ‘Leave No One Behind’.
Ravi Bhatnagar Director, External Affairs & Partnerships, SOA, Reckitt adds,
Music is one of the mediums that has the power to connect with audiences and deliver social messages effectively. With the growing popularity of folk music and the rich culture of Tamil Nadu, we believe this Tamil Hygiene Music Album is a great step towards our vision of bringing behavioral changes across the state. With Dettol Banega Swasth India, we are constantly on the lookout for unique opportunities and partnerships which can deliver impactful changes at the grassroot level to create a ‘Swasth India’.
James Vasanthan, Music Composer Hygiene Music Album talking about the songs said,
India, which is a fast-developing nation, needs to pull up its socks on various fronts. Hygiene is, of course, one. Dettol Banega Swasth India, with its record of creating hygiene awareness among the masses up north, has now come down to the south with its effective media campaigns. The one releasing now in Tamil is a big leap that will take this land to the next level, where it already excels in primary health and hygiene.
About Hygiene Folk Songs
The melodious and foot tapping folk songs aim to spread the message of hygiene and health in an innovative and fun way. The lyrics of the song have been carefully articulated to highlight key messages from the Dettol School Hygiene Curriculum.
Last year, with an aim to reach out to children in Rajasthan and across the country with music and connect them with hygiene and education in a fun way, Dettol Banega Swasth India has collaborated with Rais Khan Project. As part of this collaboration, Rais Khan project has composed five folk songs as part of India’s first music album on hygiene, launched ahead of Rajasthan Day, which is marked on March 30.
Here’s all you need to know about the Tamil Hygiene Folk songs:
Let’s Make Tamil Nadu Healthy
Tamil Nadu is home for all
Let’s make Tamil Nadu healthier
Let’s bring in hygiene and cleanliness
Let’s make everyone aware of this
These are the lyrics of one of the folk songs that is composed and sung by, with an aim to spread awareness on hand hygiene. The song ‘Let’s make Tamil Nadu Healthy’, calls upon people to wash their hands with soap and water on a daily basis and make hand hygiene a part of their healthy lifestyle.
- Song : Let’s Make Tamil Nadu Healthy
- Music, Lyrics, Composition & Sung by : Asal Kolaar
Significance of Handwashing
Apply soap, pour water
Wash your hands properly and stay away from countless illnesses
The folk song – ‘Significance Of Handwashing’, which is composed and sung by Isai Vaani, aims to teach people the method of washing hands properly. The folk song tells people to apply soap on wet hands and rub properly for at least 20 seconds and then clean and dry-wipe using a fresh towel. It highlights that by washing hands one can save oneself from numerous illnesses like Pneumonia, Diarrhoea, COVID-19 among others.
- Song : Significance of Handwashing
- Music, Lyrics, Composition & Sung by : Isai Vaani
Hygiene at Home
Mom, let us keep our home clean
For it to be beautiful and hygienic, always wash your hands before preparing any meals
Wash your hands with soap and water – daily
The ‘Hygiene At Home’ folk song aims to remind people about the importance of keeping their homes clean and hygienic.
- Song : Hygiene at Home
- Music, Lyrics, Composition & Sung by : Krishaang
Hygiene at School
Our School is hygienic
Hygienic school is very cool
In our hygienic school risk of falling ill does not arise
Scream aloud – Our School is hygienic, hygienic school is very cool
The penultimate track of the hygiene album – ‘Hygiene At School’ conveys the message of maintaining cleanliness and hygiene in schools. Through the song it is conveyed that if a school is clean and hygienic then the risk of children falling sick is less. It also urges children to follow the basic hygienic practices like washing their hands at regular intervals.
- Song : Hygiene at School
- Music, Lyrics, Composition & Sung by : Velmurugan
Hygiene at Neighbourhood
Cleanliness around you will help you to stay healthy
Encourage neighbours to practice hygiene habits
Cleanliness will enable everyone to be healthy and happy
Green environment with healthy flora and fauna will provide clean air and good health
The fifth track in the hygiene album is ‘Hygiene In Neighbourhood’. The song aims to spread the message of maintaining cleanliness in the neighbourhood, more trees to protect the environment and ensure a green and healthy surroundings.
- Song : Hygiene at Neighbourhood
- Music, Lyrics, Composition & Sung by : Antony Dasan