NDTV and Dettol have launched a nationwide campaign called Banega Swachh India. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets.
As a part of this initiative, is the 12-hour LIVE televised Cleanathon, which will bring together the entire nation to work towards better sanitation and hygiene.
Dec 14, 2014
22:22 (IST)
Meet NDTV's six Swachh Ambassadors, remaining three will be announced soon. 1. Suresh Prabhu, Railway Minister 2. Saina Nehwal, Arjuna Awardee and Badminton Player 3. Arvind Gupta, National Head of BJP IT Priyanka Chaturvedi, Spokeperson, AICC 4. Dettol India 5. Anand Mahindra Chairman and MD, Mahindra Group 6. Ronnie Screwvala, Founder Trustee, Swades Foundation
Dec 14, 2014
20:59 (IST)
Campaign Ambassador, Amitabh Bachchan's closing remark: We have spoken enough, now it is time to act. Every Indian needs to take charge and make this initiative a success.
Dec 14, 2014
20:56 (IST)
Anand Mahindra, one of NDTV's Swachh Ambassadors: This is like the freedom movement and everyone of us has to take ownership and make this initiative a success.
Dec 14, 2014
20:47 (IST)
KM choir is back on stage for their closing act of the Swachh India Cleanathon.
Dec 14, 2014
20:46 (IST)
With 15 minutes to go with the Swachh India Cleanathon, donations cross Rs. 281 crores.Donations continue on our site. So continue your support and help us build more toilets in India. For donations log on to https://goo.gl/NTNgjR
Dec 14, 2014
20:42 (IST)
Laxmikant Parsekar, Chief Minister of Goa joins in it to lend support to the Swachh India Cleanathon. He spoke about the Sanitation scheme in Goa which is limited to OBCs, SCs, STs, where the government has entrusted the responsibility to an NGO named Sulab International. And where Sulabh International is being paid to construct a toilet in Rs. 24,000. This benefit is provided to only OBC families and ST families with an annual income below Rs. 25,000. In days to come the state government plans to extend these facilities even to other communities, where the income is low.
Dec 14, 2014
20:35 (IST)
Singer Jonita performs during the Swachh India Cleanathon.
Dec 14, 2014
20:32 (IST)
One of NDTV's Swachh Ambassador nominees is Railway Minister, Suresh Prabhu.
Dec 14, 2014
20:25 (IST)
Anand Mahindra on Swachh India Cleanathon: We should identify people below the poverty line and get them to maintain the toilets. We need to figure out ways to get people to own and sustain this initiative.
Dec 14, 2014
20:20 (IST)
Chanda Kochhar, MD and CEO, ICICI Bank on Swachh India Cleanathon: Every branch has been asked to take care of the cleanliness around their branches. Cleanliness has to become central to our thinking and we need to spread this message to as many people as possible and not just confine it to our bank branches.
Dec 14, 2014
20:17 (IST)
Anand Mahindra Chairman and MD, Mahindra Group donates Rs. 30 crores to Swachh India Cleanathon.
Dec 14, 2014
20:16 (IST)
With one hour to go NDTV-Dettol Banega Swachh India Cleanathon raises over Rs. 250 crores.
Dec 14, 2014
20:04 (IST)
Ronnie Screwvala, Founder Trustee, Swades Foundation commits to building 25,000 toilets during the Swachh India Cleanathon.
Dec 14, 2014
19:57 (IST)
Rajiv Pratap Rudy, MoS, Skill Development and Entrepreneurship during Swachh India Cleanathon: It is shameful that in today's day and age we are a laughing stock in front of the entire world. Either we don't have toilets, or we have toilets where we don't have water, if we have water then toilets have no doors. It is a very big challenge and state governments have a huge role to play.
Dec 14, 2014
19:53 (IST)
On the sidelines of the Swachh India Cleanathon, it's time for a selfie.
Dec 14, 2014
19:44 (IST)
Dr. Prannoy Roy: Our rivers are worse than sewers. There are solutions and we are not doing anything about it.
As part of the 12-hour Swachh India Cleanathon, clean-up drives were organised across India. One of the clean-up drives was organised on the Ghats of Ganga in Varanasi.
Dec 14, 2014
19:19 (IST)
Ronnie Screwvala, Founder Trustee - Swades Foundation on Cleanathon: Rural India feels alienated. You need to give them a sense of ownership in such initiatives to make a difference.
Dec 14, 2014
19:15 (IST)
Priyanka Chopra: Sustaining the efforts of a clean-up drive more important.
Dec 14, 2014
19:09 (IST)
Bollywood Actor, Priyanka Chopra joins the Swachh India Cleanathon. She was nominated by the Prime Minister, Narendra Modi as one of the Swachh India Ambassadors. She on her part nominated NDTV as one of her Swachh India Ambassadors.
Dec 14, 2014
19:00 (IST)
Uma Bharti, Union Minister for Water Resources, River Development and Ganga Rejuvenation on Cleanathon: Cleaning up the Ganga is tough but not impossible. We are looking at short term and long term solutions.
Dec 14, 2014
18:56 (IST)
Coming up on Swachh India Cleanathon
. @NDTV - 12 hour telethon -brings Sanitation and Hygiene to Rural and Urban centre stage.. glad to participate ..
Uma Bharti, Union Minister for Water Resources, River Development and Ganga Rejuvenation joins the Swachh India Cleanathon Live from Sangam Ghat, Allahabad.
Dec 14, 2014
18:49 (IST)
Television Actor Mouni Roy, performs on popular Waheeda Rehman songs as a tribute to the legendary actress.
Mamata narrates her story at Swachh India Cleanathon. The 17-year old dropped out of school from Mewat Haryana because there was no toilet. She travelled 12 kms to another school which had a toilet.
Dec 14, 2014
18:31 (IST)
Alka Yagnik pays tribute to Waheeda Rehman at the Swachh India Cleanathon.
Dec 14, 2014
18:09 (IST)
Legendary Actor, Waheeda Rehman joins the Cleanathon to the support the cause of Swachh India.
Dec 14, 2014
17:57 (IST)
Hemant Soren, Chief Minister, Jharkhand on Swachh India Cleanathon: It is not nice to defecate in open but this is the natural way people have been used to. We need to first improve the situation in urban areas and then bother about rural areas. Rural areas may not have toilets but they are more clean than the urban areas.
Dec 14, 2014
17:51 (IST)
Prasoon Joshi commits to building 50 toilets as part of the Swachh India Cleanathon on behalf Mcann.
Dec 14, 2014
17:45 (IST)
It is all happening at the Swachh India Cleanathon.
Had a very relevant conversation about making India a cleaner nation with @vikramchandra & @SrBachchan we must be the change we want to see
Manwara Begum narrates her story at the Swachh India Cleanathon. She has been working as rag picker since the age of 7. There are around 2 million estimated rag pickers in India.
Dec 14, 2014
17:26 (IST)
Bharati Chaturvedi an environmentalist and writer Founder and Director, Chintan Environmental Research: Rag pickers are an integral part of our waste management system, India cannot become Swachh without addressing the issues of rag pickers. We have to say, Salaam kabaddi.
Dec 14, 2014
17:10 (IST)
NDTV-Dettol Banega Swachh India crosses Rs 200 crores in donations after 8 hours of the Cleanathon.
Dec 14, 2014
17:08 (IST)
Vijay Chadda, CEO of Bharti Foundation announces a donation of Rs. 100 crores during the Swachh India Cleanathon.
Dec 14, 2014
17:03 (IST)
Partners for Swachh India Cleanathon like - Bindeshwar Pathak, Founder, Sulabh International - Meenakshi Batra, CEO, Charities Aid Foundation - Neeraj Jain, Chief Executive, WaterAid India
explain how the money raised will be used and how the areas to build toilets will be identified.
Dec 14, 2014
16:59 (IST)
Priyanka narrates her story at Swachh India Cleanathon. She left her husband's house because there was no toilet in his house. She would not eat during the day and would have to go out at night to defecate. She only returned to his house once a toilet was built and now she, alongwith her husband, has become an activist in advocating the need for toilets in rural areas.
Dec 14, 2014
16:49 (IST)
Sushmita and Vijay are residents of an urban slum cluster at Reay Road in Bombay Port Trust. Despite being in an urban area, they had no toilet in their house. They highlight the issues faced by them during the Swachh India Cleanathon.
Dec 14, 2014
16:38 (IST)
Prasoon Joshi on Swachh India Cleanathon: Symbolism is important. High profile people or celebrities sporting a broom is not a bad thing. If you can change hairstyles or fashion, following your favourite celebrity then why can't you change your behaviour based on the message they are trying to convey?
Dec 14, 2014
16:33 (IST)
Tusshar Kapoor on Swachh India Cleanathon: This is an important movement and for this movement to sustain, it needs to be backed by education.
Dec 14, 2014
16:30 (IST)
Javed Akhtar joins in to support the Swachh India Cleanathon.
Dec 14, 2014
16:23 (IST)
Siddhant Bhosle, Singer performs at the Cleanathon.
Dec 14, 2014
16:06 (IST)
Arjun Kapoor and Sonakshi Sinha commit to build 10 toilets each during the Cleanathon.
Dec 14, 2014
16:05 (IST)
Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited donates Rs. 15 lakhs for Swachh India Cleanathon.
Dec 14, 2014
16:02 (IST)
Here is Govinda's scintillating tribute to Amitabh Bachchan during the Swachh India Cleanathon:
Dec 14, 2014
15:57 (IST)
Actors Arjun Kapoor and Sonakshi Sinha lend their support to the Swachh India Cleanathon.
Dec 14, 2014
15:46 (IST)
Popular TV serial Tarak Mehta Ka Ulta Chashma cast, nominated by Prime Minister Narendra Modi as one of his Swachh Ambassadors, perfom a Garba at the Cleanathon highlighting their vision of a Swachh India.
Dec 14, 2014
15:33 (IST)
Norangdesar in Bikaner has toilet in every household, how did they do it?
Dec 14, 2014
15:23 (IST)
Arvind Gupta, National Head of BJP IT Cell becomes the third Swachh Ambassador nominated by NDTV.
Dec 14, 2014
15:20 (IST)
Arjuna Awardee and ace Badminton player, Saina Nehwal becomes the second Swachh Ambassador nominated by NDTV.
Dec 14, 2014
15:04 (IST)
Amitabh Bachchan hugs Govinda after his performance during the Swachh India Cleanathon.
Dec 14, 2014
14:59 (IST)
Govinda performs on the famous Khayike Paan Benaras-wala from Amitabh Bachchan's 1978 icon film Don.
Dec 14, 2014
14:57 (IST)
Govinda's electrifying tribute to Big B on the Cleanathon stage.
Dec 14, 2014
14:50 (IST)
Govinda performs on a medley of famous Big B dialogues and songs as a tribute to Amitabh Bachchan at the Swachh India Cleanathon.
Zarina Screwvala, Managing Trustee, Swades Foundation: You have to involve the community to help maintain the toilets, once the toilet is built. Once the community adopts it and they love the toilet, they will make it work.
Dec 14, 2014
14:26 (IST)
Amitabh Bachchan on Swachh India Cleanathon: You think dirty if you live in a dirty environment.
Dec 14, 2014
14:25 (IST)
Zarina Screwvala, Managing Trustee, Swades Foundation: There are instances in villages that we have worked in where women have to wait all day, for as long as 14 hours to go and defecate at night, due to lack of toilets. These lead to serious health issues for women.
Dec 14, 2014
14:20 (IST)
Nearly Rs.7 lakhs received through phone calls and SMS. To donate via SMS, type TOILET and send it to 56388.
Dec 14, 2014
14:16 (IST)
5 hours since the Swachh India Cleanathon began, donations cross Rs. 100,50,00,000 mark. Help build more toilets in India. To donate log on to https://goo.gl/NTNgjR.
Dec 14, 2014
14:03 (IST)
Shashi Tharoor, Congress MP on Swachh India Cleanathon: We are a country of cleanliness in private and squalor in public.
Dec 14, 2014
13:57 (IST)
Actor Boman Irani on Swachh India Cleanathon: We as Indians are shy people, but somehow we don't feel shy about spitting and defecating in public. It is about discipline.
Dec 14, 2014
13:55 (IST)
Cyrus Broacha and Boman Irani enjoy the performance by Sudesh Bhosle during the Cleanathon.
Dec 14, 2014
13:50 (IST)
Singer Sudesh Bhosle pays tribute to Amitabh Bachchan at the Swachh India Cleanathon. Sings popular numbers from Big B's movies.
