New Delhi: Fashion designer Masaba Gupta has come up with a smart alternative to cut down the use of plastic bags. With her new clothing line called ‘I Will Wear Out Plastic’ in which each dress or garment comes with an exclusive accessory – a detachable reusable bag. This fashion initiative aims at eliminating single-use plastic bags and promotes sustainable fashion as a concept thereby extending support to India’s commitment to becoming a plastic-free country by 2022. Sharing details about her latest collection the designer took to social media and said,
I am sure all of us know what the state of the environment is today. I am sure that all of us are trying to do our little bit for the future generations to come. This is House of Masaba’s way of giving back to the environment. The motto behind this collection is to phase out the use of single-use plastic from everyone’s everyday lifestyle. So, wherever you think plastic is wanted, you could turn up there with your dress and instead of using plastic bags that are choking our planet, use a fashionable solution.
In Pics: ‘I Will Wear Out Plastic’ Fashion Line
This endeavor is also supported by United Nations Environment Programme (UNEP) along with actor, UN Environment Goodwill Ambassador and UN Secretary Generals SDGs Advocate, Dia Mirza. Congratulating the designer on social media for this thoughtful collection, actor Dia Mirza said,
Masaba’s amazing new collection of clothing has a cloth bag attached to the garment so we can make REFUSING #plasticbags fashionable! Every time we refuse a plastic bag when we shop we make a BIG difference. Let’s continue to seek solutions to refuse single-use plastics!
More From The Collection..
The designer also said,
I would really encourage people out there to incorporate this collection and do it their way…I think this is the one thing that is not about plagiarism; it is about doing our bit for the environment.