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Mothers’ Absolute Affection Implemented To Improve Breastfeeding: MoS Health Bharati Pawar

Mothers’ Absolute Affection (MAA) includes early initiation of breastfeeding and exclusive breastfeeding for the first six months, followed by age-appropriate complementary feeding practices through capacity building of frontline health workers and comprehensive IEC campaigns

Mothers' Absolute Affection Implemented To Improve Breastfeeding: MoS Health Bharati Pawar
Mothers are recommended to practise exclusive breastfeeding for the first six months

New Delhi: Mothers’ Absolute Affection (MAA) is being implemented to improve breastfeeding coverage in the country, said Union Minister of State for Health and Family Welfare, Bharati Pravin Pawar, in her written reply in the Lok Sabha on Friday (February 9). MAA includes early initiation of breastfeeding and exclusive breastfeeding for the first six months, followed by age-appropriate complementary feeding practices through capacity building of frontline health workers and comprehensive IEC campaigns.

The Government of India implements the Reproductive Maternal Newborn Child Adolescent Health Plus Nutrition (RMNCAH+N) strategy under the National Health Mission, which includes various activities to address the problem of anaemia and malnutrition among women and children across the country.

Also Read: ‘Kilkari’ Delivers Free, Weekly Audio Messages About Pregnancy: MoS Health Bharati Pravin Pawar

Nutrition Rehabilitation Centres (NRCs) are set up at public health facilities to provide in-patient medical and nutritional care to children under 5 years of age suffering from Severe Acute Malnutrition (SAM) with medical complications, said the minister.

In addition to curative care, special focus is given to timely, adequate, and appropriate feeding for children, the correction of micronutrient deficiencies, and improving the skills of mothers and caregivers on complete age-appropriate caring and feeding practices. and counselling support is provided to mothers for identifying nutrition and health problems in children.

Anemia Mukt Bharat (AMB) programme is implemented to reduce anaemia among six beneficiaries’ age groups – children (6-59 months), children (5-9 years), adolescents (10-19 years), pregnant and lactating women and women of reproductive age group.

Under National Deworming Day (NDD) albendazole tablets are administered in a single fixed-day approach via schools and Anganwadi centres in two rounds (February and August) to reduce the soil-transmitted helminth (STH) infestation among all children and adolescents (1-19 years).

Monthly Village Health, Sanitation and Nutrition Day (VHSND) is an outreach activity at Anganwadi centres for the provision of maternal and child care, including nutrition, in convergence with the ICDS.

Also Read: What Are The Causes For High Prevalence of Malnutrition Among Certain Tribal Communities In Rajasthan?

The MCP Card and Safe Motherhood Booklet are distributed to pregnant women to educate them on diet, rest, danger signs of pregnancy, benefit schemes, and institutional deliveries.

As informed by the Ministry of Consumer Affairs, Food and Public Distribution, the government implements various schemes to improve access to nutritious food, such as the National Food Security Act (NFSA) 2013, which provides highly subsidised food grains under the Targeted Public Distribution System (TPDS) for coverage up to 75 per cent of the rural population and up to 50 per cent of the urban population, and under Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY), free food grains are provided to 81.35 crore beneficiaries of Antyodaya Anna Yojana households and priority households for a period of five years with effect from January 1, 2024.

As informed by the Indian Council of Agricultural Research, Ministry of Agriculture and Farmers Welfare, under the Krishi Vigyan Kendra Scheme, 16681 nutri-gardens are established across 30310 farm families, and awareness activities are conducted on health and nutrition literacy.

As informed by the Ministry of Women and Child Development, under Mission Poshan 2.0, the Supplementary Nutrition Program provides nutritional support to children less than 6 years of age, adolescent girls (14-18 years), pregnant women and lactating mothers as per nutrition norms under Schedule II of the NFSA Act 2013.

Also, the Pradhan Mantri Poshan Shakti Nirman (PM POSHAN) under the Ministry of Education provides one hot cooked meal in government and government-aided schools as per nutrition norms under Schedule II of the NFSA Act, 2013 to school-going children from Balvatikas (pre-school) to Class VIII.

The Government of India takes various measures to augment domestic availability and stabilise the prices of essential food commodities.

Also Read: Opinion: Prioritising Nutritional Needs Of Pregnant Women Important To Reduce Child Wasting

(This story has not been edited by NDTV staff and is published from a syndicated feed.)

NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which in its Season 10 is helmed by Campaign Ambassador Ayushmann Khurrana. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ populationindigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In a world post COVID-19 pandemic, the need for WASH (WaterSanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental well-being, self-care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollutionwaste managementplastic banmanual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.

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