New Delhi: Superstar Shah Rukh Khan on Thursday showed support for Prime Minister Narendra Modi’s Swachh Bharat Abhiyan by unveiling ‘Swachh Can’, a portable bin for users of Hyundai cars. It was launched under Hyundai Motor India Limited’s ‘Swachh Move’ that supports Modi’s cleanliness campaign at the at the Auto Expo 2018.
Speaking at the event, Shah Rukh Khan said,
Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it. Each one of us should play our role in the Clean India Movement.
Shah Rukh Khan who is the Hyundai Corporate Brand Ambassador further said that he has even taught his youngest son AbRam to focus on cleanliness and be a part of the cleanliness movement.
YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, said:
We recently conducted a survey of car owners and found 98 per cent respondents care about cleanliness of outside infrastructure such as streets, and more than 95 per cent respondents favoured they would prefer a portable covered bin inside the car in which waste items could be disposed off. This led us to innovation of ‘Swachh Can.
Starting from March 1, the Hyundai product line-up will come with a factory-fitted ‘Swachh Can’.