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Special Campaign 3.0: Ministry Of Women And Child Development’s ‘Swachhata’ Drive In Full Swing

Special emphasis is being placed on decluttering spaces and beautifying rooms within the Ministry’s offices

Special Campaign 3.0: Ministry Of Women And Child Development's Swachhata Drive In Full Swing
The Special Campaign 3.0 reflects the Ministry's commitment to the Swachhata mission

New Delhi: The Ministry of Women and Child Development is actively engaged in Special Campaign 3.0, focusing on cleanliness and ‘Swachhata’ within the Ministry and its Autonomous Bodies. During this nationwide campaign, the Ministry has identified over 40,000 cleanliness sites, including Anganwadi Centres, One Stop Centres, and Child Care Institutions, as part of its preparatory efforts. The Special Campaign 3.0 officially commenced on September 15, 2023, with a preparatory phase that sought to pinpoint cleanliness targets across the country, read the Ministry of Women and Child Development press release.

Following this, the implementation stage of the campaign started on October 2 and will continue until October 31.

During the campaign, special emphasis is being placed on decluttering spaces and beautifying rooms within the Ministry’s offices. These efforts are aimed at enhancing the work environment and productivity of employees.

As part of the ‘Swachhata Hi Seva Pakhwada’, the Secretary of Women and Child Development administered the ‘Sw achhata’pledge to all officials within the Ministry, underscoring the importance of a clean and garbage-free India, read the press release.

In Pics: India Dedicates Ek Tareek, Ek Ghanta, Ek Saath For Nationwide Cleanliness Drive

In an impressive display of commitment to the cause, officials from the Ministry actively participated in Shramdaan activities during the observance of ‘Swachhata Diwas’.

The Secretary of Women & Child Development conducted inspections of the Ministry’s offices and record rooms located in various buildings, aligning with the objectives of Special Campaign 3.0, read the press release.

To ensure effective monitoring, a dedicated team is overseeing daily progress, with updates regularly uploaded to the SCPDM portal of the Department of Administrative Reforms and Public Grievances.

The Special Campaign 3.0 reflects the Ministry’s commitment to the Swachhata mission and its dedication to fostering a cleaner and more hygienic environment across the country.

Also Read: ‘Swachh Bharat’ Is A Shared Responsibility: PM Narendra Modi Calls For Cleanliness Drive Ahead Of Gandhi Jayanti

(This story has not been edited by NDTV staff and is published from a syndicated feed.)

NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ populationindigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (WaterSanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollutionwaste managementplastic banmanual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF)status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.

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