Remember the iconic scene from the blockbuster movie, Sholay, where Veeru (Dharmendra) finds wounded Jai (Amitabh Bachchan) covered in blood and asks him how he got injured? Well, the scene from the 1975 hit Bollywood movie recently got a Swachh twist from Chhoti Sadri Municipal Council in south Rajasthan’s Pratapgarh district.
In the new Swachh Poster, Jai (Amitabh Bachchan) answers Veeru (Dharmendra) by saying, “I don’t have a toilet at home. I had to go out to defecate, it was dark, and I fell down and injured myself.”
However, this is just a teaser, the civic body has used several hit scenes from iconic Bollywood movies, and put it up on the streets just to pass on a message of ‘Say, no to open defecation’ and promote the construction of toilets at home.
These posters are part of an initiative launched to eliminate open defecation from Chhoti Sadri by municipality executive officer Himanshu Agarwal.
This is not the first time when Bollywood iconic movies have been used as a tool to promote Swachh Bharat Abhiyan’s main agenda of becoming open defecation free. Earlier, this year, the iconic scene from Deewar was put up in Nainital by its Municipal Corporation, simply to spread awareness about using toilets.
This Swachh Poster even drew applause from Prime Minister Narendra Modi on Twitter, “Haha! Borrows from cinema to make a point on cleanliness. Innovative.”
Haha! Borrows from cinema to make a point on cleanliness. Innovative. https://t.co/PQpX8LHo7l
— Narendra Modi (@narendramodi) April 11, 2017
And, not to forget, the series of Swachh Bharat cum Bollywood posters on Kolkata’s busy Howrah Railway station that made rounds of social media and Whatsapp, last year.
Goes to show you can love it, you can hate it, but you cannot keep Bollywood out of the action!