Impact Of Dettol School Hygiene Education Programme 2022
Hygiene is the beginning of a happier and healthier world – with this agenda in mind in 2014, under the aegis of its overarching movement, Dettol Banega Swasth India, Reckitt launched the transformative Dettol School Hygiene Education Program. The programme aims at teaching and embedding habits at an early stage so that the early behaviour and learnings can change and impact the lives of a generation growing up. What started in 2014 with the launch of the initiative in just 2,500 schools, today has reached out to 24 million children across 840,000 schools and 500,000 Madrasas. The children covered by the initiative are being raised in an ecosystem where the knowledge of hygiene is cemented with cultural nudges that promote and sustain positive hygiene practices and behaviours.