Season 1 Highlights

India’s urban population of 429 million citizens produce a whopping 62 million tonnes of garbage every single day. Out of this, 5.6 million tonnes is the plastic waste. Only about 22-28% of the waste is treated, and more than 70% of collected urban waste is dumped straight into the landfills. Need of the hour is for people to segregate waste and adopt steps like composting and recycling. Season 4 of NDTV-Dettol Banega Swachh India Campaign aims to take up these key issues as part of its #Mere10Guz initiative and promote 3 steps to swachhta - Keep your surroundings clean, segregate waste and do composting.

To make India ‘Swachh,’ Swades Foundation which is founded by Ronnie and Zarina Screwvala donated Rs. 6 Crores in 2014 during the Banega Swachh India 12-hour cleanathon.

For a clean India drive, Mahindra Group Chairman and MD, Anand Mahindra, lends support and donated Rs. 30 Crores in 2014 during the Banega Swachh India 12-hour cleanathon.

Vijay Chadda, CEO of Bharti Foundation in 2014 during the Banega Swachh India 12-hour cleanathon committed Rs. 100 crores to build toilets in India.

Meet NDTV’s swachh ambassadors - Suresh Prabhakar Prabhu, Arjuna awardee and ace badminton player - Saina Nehwal, Arvind Gupta, Priyanka Chaturvedi, Ronnie Screwvala, Anand Mahindra and Reckitt Benckiser, the parent company of Dettol.

NDTV and Dettol organised a 12 hour Live televised, fund raising Cleanathon, which brought together the entire nation to work towards better sanitation and hygiene. Amitabh Bachchan was the campaign ambassador and hosted this event.

Celebrities join campaign ambassador Amitabh Bachchan for the Banega Swachh India, which aims to get people to pledge their time to join the clean-up drives across India, through the year.

Banega Swachh India is a 5 year ambitious program to address the rising need of hygiene and sanitation in India. The campaign will aim at creating awareness about the importance of hygiene and sanitation.

Banega Swachh India aims at creating awareness about the importance of hygiene and sanitation, and also work with NGO partners to support infrastructure for construction and maintenance of toilets. Here are few success stories of 'Swachh Bharat.'

Dettol-NDTV Banega Swachh India celebrated Global Handwashing Day on 15th October by conducting a painting competition across 5 cities to spread the importance of hand hygiene among children.

The Swachh Bharat Abhiyaan & Banega Swachh India in 2014 both worked towards actual building of toilets & creating awareness. See the pictures here to see NDTV Banega Swachh India efforts.

Prime Minister Narendra Modi today took to Twitter and praised the NDTV-Dettol Banega Swachh India Campaign, a five-year ambitious program to address the rising need of hygiene and