New Delhi: The Central Government has decided to rename the Ayushman Bharat Health and Wellness Centres as ‘Ayushman Arogya Mandir’, said a letter accessed by ANI. The Union Health Ministry has sent a letter to the states and Union territories to implement the rebranding exercise. “Going one step ahead and to realise the dream of Ayushman India, the competent authority has decided to rename the Ayushman Bharat-Health and Wellness Centres as ‘Ayushman Arogya Mandir’ with the tagline ‘Arogya Parmam Dhanam'”, the letter read.
The new title will be ‘Ayushman Arogya Mandir’ with the tagline ‘Arogyam Parmam Dhanam’. It has to suitably replace the existing title, Ayushman Bharat-Health and Wellness Centres’ across all operationalized AB-HWCs.
Ayushman Bharat (AB) is a scheme launched by the central government in 2018 that aims to provide free health care services and health insurance coverage to low-income earners in the country.
It has two components that are complementary to each other. Under its first component, Health and Wellness Centres (HWCs) have been created to deliver comprehensive primary health care that is universal and free to users, with a focus on wellness and the delivery of an expanded range of services closer to the community.
The second component is the Pradhan Mantri Jan Arogya Yojana (PM-JAY), which provides health insurance cover of Rs. 5 lakhs per year to low-income earners in the country.
(This story has not been edited by NDTV staff and is published from a syndicated feed.)
NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which in its Season 10 is helmed by Campaign Ambassador Ayushmann Khurrana. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In a world post COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental well-being, self-care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.