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RB (formerly known as Reckitt Benckiser) has partnered with NDTV and Facebook to launch “Dettol – Banega Swachh India” – a 5 year ambitious program to address the rising need of hygiene and sanitation in India.

campaign highlights 3

RB (formerly known as Reckitt Benckiser) has partnered with NDTV and Facebook to launch “Dettol – Banega Swachh India” – a 5 year ambitious program to address the rising need of hygiene and sanitation in India. The campaign will aim at creating awareness about the importance of hygiene and sanitation, and also work with NGO partners to support infrastructure for construction and maintenance of toilets. RB India has committed to spend a sum of Rs.100 crores towards this program over a period of the next 5 years.

Read about the Launch Event here.

7 Comments

7 Comments

  1. Manoj Zagariah

    October 11, 2014 at 7:15 am

    Hi,
    I am an NRI based in Bahrain and would love and like to see my INDIA shine, hence would like to participate in this noble campaign. Do let me know as how I can be a part of this campaign.
    Regards,
    Manoj ZAC.

  2. Yash Vardhan

    October 28, 2014 at 5:44 am

    This is a fantastic way to create awareness. I shall take it as my utmost privilege to be a pat of this noble cause.

  3. Shrigopal jagtap

    November 1, 2014 at 8:04 am

    Dear NDTV Team,

    you are doing great job for clean India program, I am shrigopal Jagtap program incharge of solid waste management, we are doing door to door waste collection with 70,000 household in Madhya Pradesh – 14 municipal council and 8 township, above 70 percent waste segregation from household level, 100 percentage door to door waste collection and also processing of waste.

    this program initiated in last 3 years.

    • Yermal T, Shetty

      November 7, 2014 at 4:38 am

      Hope every state starts similar program for solid waste management for collection of solid waste from households and recycling it.

  4. ravi

    November 5, 2014 at 11:09 am

    Sir / Madam,

    If the clean India campaign has printed posters, I would like to distribute / put up in my children’s school / class and also put up in my apartment building.

  5. sana

    November 22, 2014 at 2:11 pm

    Dear NDTV team,

    Its very good initiative. I am bit confused everybody is involving in campaign, want to make India Clean but have we think that we cannot make the solid or liquid waste disappear. how we tackle with the waste,we can just avoid to drop it into public place but when it got collected in our home or locality. Do we have any idea, then what to do with that … we will again start to drop it any where wherever we find some hidden space or whichis not familiar to the other person, I do appreciate that we must make our country clean before cleaning we should atleast know where to dump that, We should arrange for Solid waste Management or garbage collector so that instead finding hidden space to drop garbage we find suitable dustbin in our locality…

    Mr Shrigopal I would like to have an idea that how we can process the waste?

  6. Suranjana

    January 17, 2016 at 7:12 am

    Dear NDTV team,
    This is a really good effort and I would also want to contribute. I had started a project to have clean and hygienic toilets on the highways especially for women. However, that has come to a standstill due to lack of funds. Just a suggestion if your team can help me with this, if we can have the dirty toilets at the petrol pumps replaced with e-toilets, that itself can improve the hygiene and sanitation a lot. I have contact with the e-toilet group and can help. Please respond.
    Regards,
    Suranjana

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