New Delhi: To celebrate World Hand Hygiene Day, Reckitt, world’s leading consumer health and hygiene company, under its flagship campaign ‘Dettol Banega Swasth India’ launched India’s first-ever public health and hygiene-focused podcast Banega Swasth India – Swasthya Mantra. The podcast aims to engage a younger audience and spread the message of importance of inculcating good hygiene practises.
This podcast is available for audience across platforms like Spotify, Apple Podcast, Google Podcast and YouTube in English and Hindi. As an extension of Dettol BSI School Hygiene Curriculum, the celebration also witnessed the unveiling of a 3-volume hygiene DIY workbook for children in English and Hindi.
Aligned to the theme of World Hand Hygiene Day 2023, ‘Accelerate action together. Save Lives – Clean Your Hands’, Dettol BSI through its intervention focuses on educating consumers that only a ‘Swachh India can be a Swasth India’. To connect and sensitise the millennial and Gen Z audience that consumes information through new-age platforms, the Banega Swasth India – Swasthya Mantra podcast highlights the importance of cleanliness, sustainable living, the need to inculcate good hygiene practices like washing hands, in their daily life.
The engaging and informative 3-volume DIY workbook has been prepared with the aim to motivate children to maintain personal hygiene as well as hygiene in home, school, neighbourhood, and even during illness. The children will begin by taking a pledge towards positive hygiene behaviour and at the completion of all 3 DIY workbooks, they will be recognized as hygiene champions and receive a badge.
Gaurav Jain, Executive Vice President, Reckitt – South Asia said,
Making a sustainable change in societal mindset and behaviour remains imperative for a cleaner and healthier India. At Reckitt, we continue to introduce unique and engaging tools to ensure connecting with consumers across platforms and educating them on the importance of maintaining good hygiene habits. With the launch of the first-ever public health and hygiene-focused podcast; Banega Swasth India – Swasthya Mantra, we are taking another step towards combining new-age platforms and information for millennials and Gen Z to spread the right message.
Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt South Asia said,
Dettol has always been at the forefront of promoting good hygiene practices, and through our interventions, we are dedicated to leaving no one behind and creating a healthier tomorrow. As an extension to the Dettol School Hygiene Curriculum, we are delighted to launch India’s first-ever public health and hygiene-focused podcast Banega Swasth India – Swasthya Mantra, and a 3-volume workbook. We are consistently working towards educating and encouraging young audience about hand hygiene and providing behavioural nudges to them to inculcate healthy handwashing habits.”
Former cricketer Suresh Raina said,
This initiative started by Dettol and NDTV is very important, this should be there in every school, it is a very good initiative. It is a great thing that the video podcast is being launched in different languages and the DIY Hygiene workbooks will reach most of the schools of India. I congratulate the Banega Swasth India team for this initiative.
The launch was conducted in the presence of renowned cricketer Suresh Raina as part of the special episode celebrating World Hand Hygiene Day. During the celebration, 3-volume DIY workbooks were distributed among the children attending the event. To amplify the message of the hygiene curriculum, in September 2022, Dettol BSI conducted India’s first and biggest Hygiene Olympiad – Dettol Hygiene Olympiad to motivate children and enhance their reasoning, analytical and problem-solving skills in the context of hygiene, making every day hygiene practices their second nature. The Olympiad saw participation from 24 million children across nation.
- English: https://open.spotify.com/show/1XLuQsZYRQTJmQX4SM4DI3?si=yXSI1yTATAOqUAvS84xv2w&nd=1
- Hindi: https://open.spotify.com/show/4dAi6tmAKxNvfNVCsqI9XF?si=wzhVwZ7lS0SFBdSghExcww&nd=1
- English: https://www.youtube.com/playlist?list=PLuNMjGIe7DyovLGQh7JbEUDPsVut6Rd8c
- Hindi: https://www.youtube.com/playlist?list=PLuNMjGIe7DyqT0hXG98YKrSNhlGMUcg7L
(This story has not been edited by NDTV staff and is published from a syndicated feed.)
NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.