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Government To Launch 15-Day Campaign To Mark 8 Years Of Swachh Bharat Mission

The minister of Housing and Urban Affairs, Hardeep Singh Puri, said the campaign, ‘Swachh Amrit Mahotsav’, will focus on mobilising citizen action and commitment towards the vision of building garbage-free cities

Govt To Launch 15-Day Campaign On Sept 17 To Mark 8 Years Of Swachh Bharat Mission
The union minister Hardeep Singh Puri said that September 17 will be observed as 'Sewa Divas' when 'Swachh Amrit Mahotsav' will start in the form of 'Indian Swachhta League' - a youth-led competition

New Delhi: The Union Housing and Urban Affairs Ministry will launch a 15-day campaign on September 17 to mark the completion of eight years of the Swachh Bharat Mission, a statement said on Friday (September 9). The campaign, ‘Swachh Amrit Mahotsav’, will focus on mobilising citizen action and commitment towards the vision of building garbage-free cities. Its launch will coincide with Prime Minister Narendra Modi’s birthday.

“To mark completion of 8 successful years of PM @narendramodi Ji’s visionary #SwachhBharatMission on the occasion of Gandhi Jayanti this year, @MoHUA_India will launch #SwachhAmritMahotsav, a fortnight long intensive campaign to make our cities #GarbageFree from 17 Sept 2022,” HUA minister Hardeep Singh Puri tweeted.

In another tweet, the minister said September 17 will be observed as ‘Sewa Divas’ when ‘Swachh Amrit Mahotsav’ will start in the form of ‘Indian Swachhta League’ — a youth-led competition.

Also Read: Swachh Bharat Mission 2.0 Provides For Aspirational Toilets In High Footfall Areas: Government

In a statement, the ministry said Puri released the official logo for ‘Swachh Amrit Mahotsav’ — ‘Ek Aur Kadam Swachhata Ki Ore’, signifying the resolve to intensify and reinvigorate the ‘Jan Andolan’ in the world’s largest sanitation programme.

In line with the PM’s vision of harnessing youth energy for positive action, the minister has announced the opening of the first ever ‘Indian Swachhata League’ (ISL), an inter-city competition to take place between the youth of the cities on September 17, 2022. For the maiden edition of ISL, more than 1,850 city teams from across the country have officially registered to compete, it stated

Also Read: A Road To Garbage-Free City: How Can Cities Manage Their Waste In A Sustainable Manner

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

NDTV – Dettol have been working towards a clean and healthy India since 2014 via the Banega Swachh India initiative, which is helmed by Campaign Ambassador Amitabh Bachchan. The campaign aims to highlight the inter-dependency of humans and the environment, and of humans on one another with the focus on One Health, One Planet, One Future – Leaving No One Behind. It stresses on the need to take care of, and consider, everyone’s health in India – especially vulnerable communities – the LGBTQ population, indigenous people, India’s different tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. In wake of the current COVID-19 pandemic, the need for WASH (Water, Sanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign will continue to raise awareness on the same along with focussing on the importance of nutrition and healthcare for women and children, fight malnutrition, mental wellbeing, self care, science and health, adolescent health & gender awareness. Along with the health of people, the campaign has realised the need to also take care of the health of the eco-system. Our environment is fragile due to human activity, which is not only over-exploiting available resources, but also generating immense pollution as a result of using and extracting those resources. The imbalance has also led to immense biodiversity loss that has caused one of the biggest threats to human survival – climate change. It has now been described as a “code red for humanity.” The campaign will continue to cover issues like air pollution, waste management, plastic ban, manual scavenging and sanitation workers and menstrual hygiene. Banega Swasth India will also be taking forward the dream of Swasth Bharat, the campaign feels that only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and the country can become a Swasth or healthy India.

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