New Delhi: Can Indore pull off a hat-trick? With Swachh Surevekshan 2019 under way, the cleanest city of the country for two consecutive years, Indore sure is not wearing its crown lightly. From earning the first ever title of Open Defecation Free Plus Plus (ODF ++) to ensuring a 100 per cent source segregation of waste to even eliminating the city’s dump yard to become a no landfill city, Indore is leading by setting an example for other to follow. The city is currently focusing on beautification. Ahead of Swachh Survekshan, the plain walls of the city saw various types of artworks promoting messages like importance of agriculture, the heritage of Madhya Pradesh, water conservation and even the city’s goal to go for hat-trick in Swachh Survekshan.
These artworks depict the importance of agriculture in India’s economy. According to the report Agriculture Role On Indian Economy, agriculture employs 50 per cent of India’s work force and accounts for 18 per cent of the country Gross Domestic Product (GDP).
For Madhya Pradesh, agriculture is the lifeline of the state as three-fourth of the population is dependent on agriculture or other agro related activities for their livelihood as was depicted on the walls of Palasiya.
In Geeta Bhawan, the walls showcased Madhya Pradesh’s heritage and famous tourist spots. The state is home to historic temples, forts, waterfalls and national park. From Dhuandar waterfall of Jabalpur, Rajwada Palace of Indore, Omkareshwar temple and Kanha National Park are few of the historic tourist spots represented on the walls of Indore.
Water conservation is an important cause being promoted in another set of artwork through the city. According to a report by WaterAid, ground water provides 80 per cent of India’s drinking water and about two third of the water for irrigation purpose. The walls represent the importance of ground water.
‘Swachhta ki Hat-trick’ is not only a tag line for Indore, but is also an emerging theme all over the city. Citizens and local body are being vigilant to ensure cleanliness and live up to its swachh credentials.
NDTV – Dettol Banega Swachh India campaign lends support to the Government of India’s Swachh Bharat Mission (SBM). Helmed by Campaign Ambassador Amitabh Bachchan, the campaign aims to spread awareness about hygiene and sanitation, the importance of building toilets and making India open defecation free (ODF) by October 2019, a target set by Prime Minister Narendra Modi, when he launched Swachh Bharat Abhiyan in 2014. Over the years, the campaign has widened its scope to cover issues like air pollution, waste management, plastic ban, manual scavenging and menstrual hygiene. The campaign has also focused extensively on marine pollution, clean Ganga Project and rejuvenation of Yamuna, two of India’s major river bodies.